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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Diva Cakes performance in the Nigeria and how they change over time
See what factors influence Diva Cakes performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
An analysis of Diva Cakes' competitors in the Nigeria
An analysis of Diva Cakes' competitors in the Nigeria
In Cafés & Restaurants
·Jul – Sep 25
Diva Cakes is in the lower 16% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Diva Cakes is in the lower 16% percentile, indicating a critically low market performance. This suggests a need to improve its market standing relative to competitors like Tongue Tells Happy World Ltd, ORA Lounge, The Place Restaurant Jubilee Mall, shawarma corner, Shades Social - Bar, Restaurant, Club, Lounge, Abuja, and Café Flour, which are in the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Diva Cakes demonstrates strong customer satisfaction with an overall CSAT of 88%, a significant increase of 14.4 percentage points year-over-year. In Lagos State, CSAT is also 88%, with a growth of 15.5 percentage points. The CSAT remained stable at 91.30% from June to August 2025.
Outlet count indicates brand reach and market presence. Expansion can drive revenue growth, while strategic locations enhance accessibility.
Diva Cakes has 26 outlets in Lagos State, 2 in Rivers State, and 1 in Ogun State. Lagos State accounts for the majority of the brand's presence, representing 100% of the bar fill percentage.
Competitor analysis identifies key rivals and their strategies, enabling informed decisions to gain a competitive edge and attract more customers.
Diva Cakes' top competitors include Mr Biggs, TRUE CLASS FAST FOOD., Afefeyeye Restaurant and Bar, Stardom Rooftop, and Burger King, each sharing 20% of cross-visitation from Diva Cakes' customers. This indicates a significant overlap in customer preferences.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak hours, maximizing efficiency.
Diva Cakes experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 62.28% around 2:00 PM. Traffic starts increasing from 8:00 AM, reaching its peak in the early afternoon, and then declines significantly after 5:00 PM.