Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Digão Lanches performance in the Brazil and how they change over time
See what factors influence Digão Lanches performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Digão Lanches' competitors in the Brazil
An analysis of Digão Lanches' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Digão Lanches is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Digão Lanches, with a market performance of 98, is a leading brand in Brazil's Cafe & Restaurants industry, placing it in the top 2%. This indicates strong customer preference. Performance peers within the same range include Kentaro BarraShopping, Sachô, Vila Gastronômica Via Verde, Romanella Grill, Pizzaria Big Boca, and Restaurante Lindenhof.
Customer satisfaction reflects loyalty and brand perception, impacting long-term success and repeat business in the competitive restaurant sector.
Digão Lanches shows strong customer satisfaction, with an overall CSAT score of 84% in Brazil. This score increased by 0.9 percentage points year-over-year, indicating improved customer experiences. The Southeast Region mirrors this overall satisfaction level.
Average check indicates customer spending per visit, vital for revenue optimization and understanding pricing strategy effectiveness.
The overall average check for Digão Lanches is 52.2 BRL, a significant increase of 38.6% year-over-year. The Southeast Region mirrors this average check amount. The values remained at 41.43 BRL during June-July 2025, showing a growth potential.
Outlet count reflects market reach and brand presence, crucial for accessibility and capturing diverse customer segments.
Digão Lanches operates 19 outlets in the Southeast Region of Brazil. This represents 100% of its current outlet distribution, indicating a concentration of its business in this area.
Competitor analysis reveals market dynamics and key rivals, informing strategic positioning and competitive advantage.
The top competitors for Digão Lanches are identified based on cross-visitation patterns. McDonald's leads with 27.94% customer overlap, followed by Chimarron Churrascaria (8.82%), Restaurante Marquinhos (7.35%), Restaurante Estação- Teixeiras and Cacau Show - Chocolates (2.94% each).
Traffic workload identifies peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Digão Lanches experiences its highest traffic workload between 18:00 and 21:00, peaking at 56.17% at 20:00. This indicates the evening hours are the busiest, requiring optimized service and staffing levels during these times. Traffic is minimal between 03:00 and 09:00.
Consumer segmentation enables targeted marketing, optimizing engagement by tailoring strategies to specific demographic traits.
Digão Lanches' customer base shows a higher affinity towards women (55%), indicating that women are over-represented compared to the average consumer. Men affinity Index is at 139. Gen X also demonstrates a high affinity (427) for the brand.