Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Der Backfriese performance in the Germany and how they change over time
See what factors influence Der Backfriese performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Der Backfriese' competitors in the Germany
An analysis of Der Backfriese' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
Der Backfriese is in the top 3% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Der Backfriese is a leading brand, ranking in the top 3% with a percentile of 97. This indicates a strong market presence and high customer preference compared to competitors in Germany. Performance peers within the same percentile range include Schildkröte, Pondji Pop Up, heimat restaurant, feldmann's Bierhaus, Das Café in der Gartenakademie and Bäckerei Lutz.
Customer satisfaction (CSAT) reflects brand perception. Higher CSAT often correlates with loyalty, positive reviews, and increased sales.
Der Backfriese's overall customer satisfaction is 58%, showing a decrease of 3.4 percentage points compared to the previous year. In Lower Saxony, the CSAT mirrors the overall trend. The CSAT dynamic data indicates fluctuations over the months, starting at 67.44 in May 2025 and decreasing to 53.33 by July 2025. This decrease needs further investigation to determine the root cause.
Outlet numbers show a brand's reach and growth. More locations can mean greater market access and brand recognition.
Der Backfriese has 12 outlets in Lower Saxony. The data doesn't provide changes over time, so we can't evaluate the expansion of company.
Knowing your competitors helps refine strategies. Tracking visitation patterns reveals brand positioning and opportunities.
McDonald's is the most visited competitor by Der Backfriese's customers with a cross-visitation of 13.33%. Other competitors include Lorenz Bäcker Victorbur GmbH (8.89%), fischhuus (6.67%), Italy's Norddeich (6.67%), and Restaurant Leib & Seele (4.44%). This shows that customers of Der Backfriese also frequent fast food chains and other local restaurants.
Understanding traffic workload informs staffing. Aligning resources with peak times ensures optimal service and customer experience.
Der Backfriese experiences peak traffic between 09:00 and 12:00, with the highest workload at 10:00 (59.39). Traffic is minimal between 19:00 and 03:00. This indicates that the brand is most active during the morning and early afternoon hours.
Consumer segment insights guide marketing. Understanding demographics and preferences helps tailor offers and engagement strategies.
The brand's consumers skewed towards women (90%), indicating a high affinity. Men are under-indexed (106). Generation X shows high affinity (127), while Generation Y is under-indexed (50). Focus on Gen X, as they are over-represented.