Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Der Backfriese performance in the Germany and how they change over time
See what factors influence Der Backfriese performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Der Backfriese is in the lower 27% of brands
Sample of brands in the same percentile
An analysis of Der Backfriese' competitors in the Germany
An analysis of Der Backfriese' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Der Backfriese's Market Performance is in the lower 27%, indicating a below average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Zum Schusterjungen, Tonkatsu GONTA by Café Relax, Asia Gourmet, AL FURAT Restaurant, Pizzeria-Trattoria Little Italy da Daniele, and Krause.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Der Backfriese's overall CSAT is 59%, a decrease of 3.5 percentage points year-over-year. In Lower Saxony, CSAT is also 59% with the same decrease. The CSAT dynamic data shows fluctuations between May and July 2025, with a low in June. This indicates a need to address factors impacting customer satisfaction to improve loyalty and brand perception.
Number of Outlets reflects brand reach and market presence. Tracking outlet count indicates expansion strategy and potential market penetration.
Der Backfriese has 14 outlets in Lower Saxony. The absence of growth data suggests a stable number of locations during the observed period. This indicates a consistent physical presence in the region without recent expansion or contraction.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and potential partnerships.
Der Backfriese's top competitors based on cross-visitation are McDonald's (13.33%) and Lorenz Bäcker Victorbur GmbH (8.89%). Other competitors include fischhuus (6.67%), Italy's Norddeich (6.67%), and Asia Do Anh (4.44%). This indicates that customers who visit Der Backfriese also frequent these establishments, highlighting potential areas for differentiation and competitive focus.
Traffic Workload reveals peak hours and customer flow. Understanding these patterns helps optimize staffing, promotions, and resource allocation.
Der Backfriese experiences peak traffic between 6 AM and 16 PM, with the highest workload around 10 AM (60.51%). Traffic is minimal during nighttime hours. This data suggests the need for adequate staffing and resource allocation during peak hours to ensure optimal customer service and operational efficiency.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning strategies and personalized customer experiences.
Der Backfriese's customer base shows a high affinity for women (92%) and men (105%). Gen X is overrepresented (127%), indicating a strong affinity, while Gen Y is underrepresented (50%). This suggests marketing efforts should consider the preferences and behaviors of Gen X and address the under-representation of Gen Y.