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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cosi performance in the United States and how they change over time
See what factors influence Cosi performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cosi' competitors in the United States
An analysis of Cosi' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cosi is in the lower 24% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cosi's market performance is in the lower 24%, indicating a below average market standing. This means Cosi captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Brothers Barbecue, Estrellita, J&J Pizza, Kike's Red Tacos, Rowley Inn, and The Trap.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Cosi's overall customer satisfaction is 88%, a significant increase of 9.3 percentage points year-over-year. Illinois shows 100% satisfaction with a 25 percentage point increase, while New Jersey has 93% satisfaction, up by 41.2 percentage points. The CSAT dynamic data shows fluctuations between 80% and 95.45% over the observed period.
Average check reveals spending habits, informing pricing and menu strategies. Monitoring this KPI helps optimize revenue per customer visit.
Cosi's overall average check is $15.50, an increase of 8.6% year-over-year. New Jersey's average check is $13.60 with no growth. The average check dynamic data shows values between $14.80 and $17.63, with an approximated value for August.
Outlet count indicates brand reach and growth. Tracking this KPI helps assess market penetration and expansion effectiveness.
Cosi has a total of 10 outlets. New York and Pennsylvania each have 2 outlets, while Connecticut, New Jersey, District of Columbia, Illinois, Massachusetts, and Maryland each have 1 outlet.
Identifying competitors helps refine strategies. Analyzing cross-visitation reveals shared customer base and competitive landscape.
Cosi's top competitors based on customer cross-visitation are Chopt Creative Salad Co. and Smoothie King, both with 11.11% cross-visitation. Junior's Restaurant & Bakery, Confetti Ristorante & Vinoteca, and Woorijip each have 5.56% cross-visitation.
Traffic workload by hour reveals peak times, informing staffing and marketing. Understanding customer flow optimizes resource allocation.
Cosi's peak traffic workload occurs between 10 AM and 12 PM, reaching a high of 51.86% at 11 AM. There is minimal traffic before 7 AM and after 4 PM.
Understanding consumer segments informs targeted marketing. Gender and generation insights enable tailored campaigns and product positioning.
Women have an affinity index of 97, while men have an affinity index of 102. Gen X has an affinity index of 110, and Gen Y has an affinity index of 134. Gen Y is overrepresented compared to the average consumer.