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Managing Partner, Global Business Development
See what factors influence Continente Bom Dia performance in the Portugal and how they change over time
See what factors influence Continente Bom Dia performance in the Portugal and how they change over time
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Available by subscription
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Continente Bom Dia' competitors in the Portugal
An analysis of Continente Bom Dia' competitors in the Portugal
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Continente Bom Dia is in the top 13% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Continente Bom Dia's Market Performance is at the 87th percentile, positioning it as an average/above average performer in the Cafe & Restaurants industry in Portugal. This suggests solid competitive positioning, with performancePeers including Tasca do TinTin, Bello Piatto, Akla Restaurante, Si Chuan restaurant 川渝印象, Serra de Estrela, and Tasquinha Alentejana also at the same percentile.
Number of Outlets indicates brand's reach and presence in different locations, impacting market penetration.
Continente Bom Dia has a presence across multiple counties in Portugal. Porto has the highest number of outlets (5), followed by Lisbon (3). Setúbal has 2 outlets. Leiria, Viseu, Vila Real and Aveiro each have 1 outlet. This distribution shows a concentrated presence in Porto and Lisbon.
Competitor analysis highlights key players and customer preferences, informing competitive strategies and positioning.
The top competitors for Continente Bom Dia, based on cross-visitation, are McDonald's (17.39%), Bar Nº 2 - É Prá Poncha (8.70%), É Prà Poncha - Bar Number Two (8.70%), Restaurante Centro Comercial da Sé (4.35%), and Restaurante Rasoi (4.35%). McDonald's represents a significant overlap in customer base.
Traffic Workload reveals peak hours, optimizing staffing and resource allocation for better service and efficiency.
Continente Bom Dia experiences peak traffic workload between 8 AM and 8 PM, with the highest workload around 5 PM (49.33%). Traffic significantly decreases after 9 PM. The brand experiences no traffic between 12 AM and 7 AM.
Consumer segments help understand customer demographics, enabling targeted marketing and product development strategies.
Women are over-represented among Continente Bom Dia's consumers (affinity index of 85), while men are also over-represented (affinity index of 111). Gen X is under-represented (affinity index of 61), while Gen Y is slightly under-represented (affinity index of 98).