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Managing Partner, Global Business Development
See what factors influence Contigo Fairtrade Shop performance in the Germany and how they change over time
See what factors influence Contigo Fairtrade Shop performance in the Germany and how they change over time
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Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Contigo Fairtrade Shop' competitors in the Germany
An analysis of Contigo Fairtrade Shop' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Contigo Fairtrade Shop is in the top 18% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Contigo Fairtrade Shop's MARKET PERFORMANCE is at the 82nd percentile, indicating an above-average market position. This means it attracts more customers than approximately 82% of its competitors. Pfeiffer-Alm, Gasthof zum Brunnenwirt, Restaurant Rhodos, Kinh-Do, TT Big Grill and Lookma Cafe & Restaurant are peers.
Number of outlets shows geographic reach and market penetration, which indicates the brand's growth and accessibility to customers.
Contigo Fairtrade Shop has a total of 18 outlets across Germany. The majority of these are located in Lower Saxony (5 outlets), followed by Hesse (3 outlets) and North Rhine-Westphalia and Thuringia (2 outlets each). This distribution shows a stronger presence in the northern regions.
The competitors report show brands that attract similar customer base and understand cross-visitation patterns and strategic opportunities.
The top competitors for Contigo Fairtrade Shop are ALEX (16.67% cross-visitation), Gartenhaus Göttingen (16.67% cross-visitation), Goodways Coffee (8.33% cross-visitation), Xin Chao - Taste of Vietnam (8.33% cross-visitation), and Cafe & Bar Celona (8.33% cross-visitation). This indicates some overlap in customer preferences, particularly with ALEX and Gartenhaus Göttingen.
Understanding consumer segments informs targeted marketing and positioning strategies, optimizing engagement and resonance.
The consumer base of Contigo Fairtrade Shop shows a higher affinity towards women (91% affinity index) and men (105% affinity index). The Gen X segment shows a substantially higher affinity (286% index), indicating a strong resonance with this generation.