Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Chicken Krunch performance in the Mexico and how they change over time
See what factors influence Chicken Krunch performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Chicken Krunch' competitors in the Mexico
An analysis of Chicken Krunch' competitors in the Mexico
In Cafés & Restaurants
·Jun – Aug 25
Chicken Krunch is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Krunch holds a leading position in Mexico's Cafe & Restaurants industry with a market performance percentile of 97, placing it in the top 3% of brands. This percentile indicates a substantial market share and strong customer preference relative to competitors. Performance peers include Amelier 21 Centro, El Veracruzano, EL LEGADO - RESTAURANTE BUFFET, Dulce Romero Restaurant, Pescados fritos la esperanza and La Muina.
Customer satisfaction is crucial for brand loyalty, retention, and positive word-of-mouth, directly impacting revenue and growth.
Chicken Krunch's overall customer satisfaction (CSAT) in Mexico is 65%, a decrease of 19.2 percentage points year-over-year. In Jalisco, the CSAT is 69% with a decrease of 12.6 percentage points. The CSAT decreased over the period, suggesting a need for attention to service quality and customer experience enhancements.
Outlet count indicates brand reach and market penetration, affecting accessibility and overall revenue potential.
Chicken Krunch has a total of 13 outlets in Mexico. The distribution includes 4 outlets in Jalisco, 3 in Guanajuato, 3 in the State of Mexico, 1 in Puebla, 1 in Hidalgo, and 1 in Chihuahua. Jalisco represents the highest concentration of outlets.
Competitor analysis informs strategic positioning and differentiation efforts, ensuring a brand stays competitive and relevant.
The top competitors for Chicken Krunch, based on customer cross-visitation, are Starbucks (7.89%), Agave Restaurante & Bar (5.26%), Ke-Pollo (5.26%), VIPS (5.26%), and KFC (5.26%). This indicates that Chicken Krunch customers also frequent these establishments, highlighting potential areas for competitive differentiation.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service during peak hours.
Traffic workload for Chicken Krunch peaks between 14:00 and 16:00 (2 PM - 4 PM), with the highest traffic workload at 60.41% at 16:00 (4 PM). There is no traffic from 0:00 to 8:00 (12 AM to 8 AM) and traffic starts slowly increasing from 9:00. The data shows that 14:00 - 16:00 are key hours.
Consumer segment analysis informs targeted marketing, tailoring strategies to resonate with key demographics and enhance engagement.
Consumer segments for Chicken Krunch are analyzed by gender and generation. Women affinity is 100% and Men affinity is 100%. Gen Y affinity is 172%, indicating high affinity of this segment to the brand.