Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Chicken Hut performance in the Zimbabwe and how they change over time
See what factors influence Chicken Hut performance in the Zimbabwe and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Chicken Hut is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Chicken Hut' competitors in the Zimbabwe
An analysis of Chicken Hut' competitors in the Zimbabwe
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference.
Chicken Hut's market performance is at the 97th percentile, positioning it as a leading brand in Zimbabwe's Cafe & Restaurants industry. This indicates a strong market standing. Performance peers within the same percentile range are Pomona Food Court, Chicken Inn Tynwald Complex, Baines Restaurant, Paramount Signature CBD, La Parada, and Home Ground Gango.
Competitor analysis highlights key rivals, their cross-visitation aids strategic positioning and reveals competitive landscape.
KFC is Chicken Hut's primary competitor, with a 50% cross-visitation rate. Nando's also shows significant overlap (29.17%). Chicken Inn Julius Nyerere, Saints 'n' Sinners, and Rera Bar & Grill have lower cross-visitation rates (12.5%, 8.33%, and 8.33% respectively).
Traffic workload by hour identifies peak times, enabling optimized staffing and resource allocation for better service, showing rush hours.
Chicken Hut experiences peak traffic between 12:00 and 17:00, with the highest workload around 14:00 (64.43%). Traffic starts increasing at 8:00, declines from 18:00, and is negligible from 22:00 to 7:00. This data indicates a need for maximized staffing and resources during peak hours.
Consumer segments reveal audience insights; Gender and Generation affinity informs marketing and positioning strategies, shows target groups.
Chicken Hut's customer base shows a high affinity for women (96%) and men (102%). Gen Y shows a very high affinity (212%).