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Managing Partner, Global Business Development
See what factors influence Chennai Kulfi performance in the India and how they change over time
See what factors influence Chennai Kulfi performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Chennai Kulfi' competitors in the India
An analysis of Chennai Kulfi' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Chennai Kulfi is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference in the Cafe & Restaurants industry.
Chennai Kulfi's MARKET PERFORMANCE stands at the 94th percentile, a leading position signifying it outperforms 94% of its competitors. This strong market standing reflects a high degree of customer preference. Performance peers include Picnic casa family restaurant, Kohili hotel, Cafe County, JKANS Foods Kaalavasal Branch, Atithii Deva Bhava restaurant, and New Aflatoon Restaurant, all within the same percentile range.
Customer satisfaction (CSAT) measures how well a brand meets customer expectations, directly impacting loyalty and repeat business. High CSAT indicates a strong brand reputation.
Chennai Kulfi's overall CSAT is 72%, with a decrease of 7.2 percentage points year-over-year. In Tamil Nadu, CSAT is also 72%, reflecting a similar downward trend. The CSAT dynamic data shows fluctuations, with notable peaks in May and July 2025, and a dip in June. This indicates a need to investigate factors impacting customer satisfaction during those periods.
Outlet count reflects brand reach and market presence, influencing brand visibility and accessibility to customers, affecting revenue generation and market penetration.
Chennai Kulfi has 30 outlets in Tamil Nadu and 1 in Puducherry, indicating a strong regional presence in Tamil Nadu with limited expansion into neighboring areas. The distribution of outlets highlights the brand's focus on the Tamil Nadu market.
Understanding competitors and cross-visitation patterns is vital for strategic positioning. It helps identify direct rivals and customer preferences to refine marketing and offerings.
Chennai Kulfi's top competitors include Murugan Idli Shop (25% cross-visitation), Sudha Chat (12.5%), ibaco (12.5%), Pantry D'or (12.5%), and Peshawar Tandoor (12.5%). This indicates customers who visit Chennai Kulfi also frequent these establishments, revealing potential areas for competitive differentiation and targeted marketing strategies.
Traffic workload analysis identifies peak hours, optimizing staffing and resource allocation. Understanding customer traffic patterns is crucial for operational efficiency.
Chennai Kulfi experiences peak traffic workload between 10:00 and 21:00, with highest traffic around 19:00 (48.85). This suggests that Chennai Kulfi is most popular during lunch and dinner hours, requiring optimal staffing and resource allocation during these times to ensure customer satisfaction.
Analyzing consumer segments by gender and generation (Gen Y) allows for targeted marketing strategies, optimizing brand messaging and product offerings to increase customer affinity.
Chennai Kulfi's customer base shows slightly over-indexed affinity among women (103) and a lower affinity among men (99). Gen Y exhibits a high affinity (134), suggesting a strong appeal to this demographic. Tailoring marketing efforts towards Gen Y may yield significant returns.