Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Cha Payom performance in the Thailand and how they change over time
See what factors influence Cha Payom performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cha Payom' competitors in the Thailand
An analysis of Cha Payom' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Cha Payom is in the top 2% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating its competitive strength and customer preference.
Cha Payom, with a market performance of 98, is a leading brand in Thailand's Cafe & Restaurants industry. It signifies a strong market standing, indicating that Cha Payom captures a significant share of customer traffic. Performance peers include Soju Muta, Raya Restaurant, คิทเช่น-โย, Ivory Coast Almond Restaurant & Chill Bar, Boonlert Bang Pu Kitchen, and Pizza Lab Patong.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth strategy execution.
Cha Payom has a significant presence in Thailand, with the highest number of outlets in Nonthaburi Province (32), followed by Pathum Thani Province (30), and Nakhon Si Thammarat Province (29). This data highlights key regions where Cha Payom's presence is strongest.
Identifying competitors and cross-visitation patterns reveals market dynamics and customer preferences.
Cha Payom's top competitors include Café Amazon (9.30% cross-visitation), Suki Teenoi (6.98%), Burger King (6.98%), Sizzler (4.65%), and Starbucks (4.65%). These brands attract customers who also visit Cha Payom, indicating shared customer interests or location synergies.
Traffic workload analysis optimizes staffing and resource allocation to meet demand effectively.
Cha Payom experiences peak traffic between 10:00 AM and 4:00 PM, with the highest workload at 12:00 PM (46.05). Traffic workload is relatively low between midnight and 6:00 AM. These workload patterns will help optimize resource allocation.
Understanding consumer demographics enables targeted marketing and tailored product offerings.
Cha Payom's customer base shows high affinity among men (137 index) and Gen Y (168 index). Women are under-indexed (47 index) compared to the average. Gen Z is also under-indexed (42 index). This suggests a need to refine marketing to better reach women and Gen Z consumers.