Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cha Payom performance in the Thailand and how they change over time
See what factors influence Cha Payom performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cha Payom' competitors in the Thailand
An analysis of Cha Payom' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cha Payom is in the lower 33% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Cha Payom's market performance is in the lower 33%, indicating a below average/lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include: ร้านหมูกะทะใกล้ฉัน (กะทะยักษ์) ลำลูกกาคลอง4, Rom pho Barbecue Buffet, Pheng Mookrata - เพ้ง หมูกระทะ, Malgudi Indian Restaurant, Hideout Beach Café & Bistro Sriracha, โคตรปู ซีฟู้ด The Nine Tiwanon.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Cha Payom has the highest number of outlets in Nonthaburi Province (31), followed by Pathum Thani Province (29). This shows a strong presence in these regions, suggesting a strategic focus or higher demand in these areas compared to others.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Café Amazon is the top competitor for Cha Payom, with a cross-visitation rate of 7.14%. This indicates a significant overlap in customer base, suggesting that Cha Payom should closely monitor Café Amazon's strategies and offerings to maintain competitiveness.
Traffic workload by hour reveals peak times, optimizing staffing and resource allocation for better service.
Cha Payom experiences peak traffic workload between 11 AM and 4 PM, with the highest workload at 12 PM (45.33%). This indicates the need for optimal staffing and resource allocation during these hours to ensure efficient service and customer satisfaction.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are overrepresented in Cha Payom's customer base (affinity index of 75), while men are significantly overrepresented (affinity index of 122). Gen Y is highly overrepresented (affinity index of 142), while Gen X (58) and Gen Z (56) are underrepresented. This suggests a strong appeal to Gen Y and men, while there's an opportunity to attract more Gen X and Gen Z customers.