Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
An analysis of Capricciosas' competitors in the Mexico
An analysis of Capricciosas' competitors in the Mexico
See what factors influence Capricciosas performance in the Mexico and how they change over time
See what factors influence Capricciosas performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Capricciosas is in the lower 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Capricciosas' market performance is in the lower 18% in Mexico's Cafe & Restaurants industry, indicating a critically low market standing. Performance peers in the same range include Don Toribio Alameda, Gorditas Medina, Bar Esquina, Km19.5, Torote Restaurant by Valle del Sol, and Alegría Cafetería Tulum.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
Capricciosas' overall customer satisfaction is 62%, a decrease of 2.4 percentage points year-over-year. In Nuevo León, CSAT is also 62%, with a decrease of 7.8 percentage points. The CSAT dynamic data shows fluctuations between 64.29% and 87.5% from June to August 2025.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential within the restaurant sector.
Capricciosas has 17 outlets in Mexico. 12 are located in Nuevo León, 2 in Tamaulipas, and 1 each in Tabasco, Puebla, and Coahuila. Nuevo León accounts for the majority of Capricciosas' presence.
Competitor analysis identifies key rivals, informing strategies to gain market share and differentiate within the cafe & restaurant industry.
Capricciosas' top competitors based on customer cross-visitation are Carl's Jr. (26.67%), Piquina (13.33%), El Papalote (13.33%), Galpão Do Brasil Escobedo (13.33%), and Restaurant El Charro (13.33%). Carl's Jr. has a significantly higher cross-visitation rate.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours in the restaurant business.
Capricciosas experiences peak traffic workload between 13:00 and 21:00, with the highest workload at 20:00 (59.92%). Traffic is minimal between 0:00 and 12:00. Staffing should be adjusted accordingly.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance within the cafe & restaurant sector.
Women are overrepresented among Capricciosas' consumers (affinity index 69), while men are highly overrepresented (affinity index 127). Gen Y is significantly overrepresented (affinity index 172), indicating a high affinity for the brand among this generation.