Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cake World performance in the India and how they change over time
See what factors influence Cake World performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cake World' competitors in the India
An analysis of Cake World' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Cake World is in the lower 28% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Cake World's market performance is in the lower 28%, indicating a below average market standing. This suggests that Cake World captures less foot traffic compared to its competitors. Performance peers in the same percentile include Novelty Restaurant, Hotel Sri Surya, Vasantha Benne Dose Hotel, Thamboora Restaurant, Hotel dwaraka, and Mad Over Grills Jamnagar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Cake World's overall CSAT is 90%, a slight decrease of 0.6 percentage points year-over-year. In Kerala, CSAT is 96%, with a decrease of 1.8 percentage points. The CSAT dynamic data shows fluctuations between 91.43% and 89.29% during the reported period, indicating a need to maintain and improve customer satisfaction levels.
Average check (AvgCheck) indicates how much customers spend per visit, reflecting pricing strategy and customer spending habits.
Cake World's overall average check is 780.8 INR, a significant increase of 72% year-over-year. In Kerala, the average check is 745.5 INR, with no growth. The average check dynamic data remains constant at 721.43 INR during the reported period, suggesting a stable spending pattern.
Number of outlets indicates brand's reach and market presence, influencing accessibility and brand visibility.
Cake World has 22 outlets in Tamil Nadu, 3 in Kerala, and 2 in Maharashtra. Tamil Nadu accounts for the majority of Cake World's outlets, indicating a strong presence in that state. The distribution of outlets across states reflects Cake World's market coverage strategy.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Cake World's top competitors based on customer cross-visitation are Pizza Hut, ELAF BY HOMIES, Barbecue SPACE Restaurant, Maitri katta, and Santosham, each with a 12.5% cross-visitation rate. This indicates that customers who visit Cake World also frequent these establishments, highlighting potential areas for competitive differentiation.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Cake World experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 18:00 (56.66%). Traffic is minimal during the early morning hours. This data suggests that Cake World should optimize staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups.
Cake World's customer base shows a higher affinity towards women (154 index) compared to men (76 index). Among generations, Gen Z (247 index) shows a significantly higher affinity compared to Gen Y (108 index). This suggests that Cake World resonates more strongly with women and Gen Z consumers.