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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Cake World is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Cake World performance in the India and how they change over time
See what factors influence Cake World performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Cake World' competitors in the India
An analysis of Cake World' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cake World's MARKET PERFORMANCE is at the 96th percentile, indicating a leading position within the Cafe & Restaurants industry in India. This means Cake World outperforms the vast majority of its peers. Performance peers in the same percentile include Grill Masters Bathinda, Street Menu, Hotel Jayaram, Thapa Ji Ke Momos - Best restaurant in Gumanpura,Kota, Snowberry-Artisanal Desserts and Grillem.
Customer Satisfaction reflects customer loyalty and service quality, impacting brand reputation and repeat business, which are critical for sustainable growth.
Cake World's overall Customer Satisfaction (CSAT) is 86%, a decrease of 4 percentage points year-over-year. Kerala shows a high CSAT of 94%, with a growth of 0.8 percentage points. The CSAT dynamic data indicates fluctuations, peaking in June and July 2025. These insights help Cake World tailor strategies to improve customer experience and loyalty across different locations.
Average Check indicates customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing behavior and contribute to revenue optimization.
Cake World's overall Average Check is 633.3 INR, a decrease of 22.9% year-over-year. Kerala shows an Average Check of 700 INR with no growth. The dynamic data shows a constant average check of 546.15 INR from May to July 2025. These insights are crucial for Cake World to optimize pricing and promotions.
Number of Outlets indicates brand reach and market presence, affecting accessibility and brand visibility, directly influencing market penetration.
Cake World has 10 outlets in Tamil Nadu, 2 in Maharashtra, and 2 in Kerala. This distribution reveals the brand's current market penetration across these states, highlighting areas of strength and potential expansion opportunities. The concentration in Tamil Nadu suggests a strategic focus or stronger market acceptance in that region.
Competitor analysis identifies key players and their overlap in customer base, guiding strategic positioning and competitive differentiation, enhancing market share.
Cake World's top competitors based on customer cross-visitation include Al Baik, Porotta Hut, Shawarmashi, Sri Durga Bhavan, and Odamkolli Pazhankanji (ഒടംകൊല്ലി പഴങ്കഞ്ഞി), each with a cross-visitation rate of 7.14%. This indicates that customers who visit Cake World also frequent these establishments. Understanding these competitive overlaps helps Cake World refine its offerings and marketing strategies.
Traffic Workload by hours reveals peak times, enabling resource allocation and staffing optimization, improving service efficiency and customer experience.
Cake World experiences peak traffic between 10 AM and 9 PM, with the highest workload around 6 PM (61.01%). Traffic is minimal during the early morning hours (0-5 AM). This data allows Cake World to optimize staffing and resource allocation to efficiently manage peak demand and ensure customer satisfaction. Focus should be placed on strategies to manage the peak workload between 6-8 PM.
Consumer Segments by Gender and Generation inform targeted marketing, improving relevance and engagement, increasing ROI and brand loyalty.
Cake World's customer base has a high affinity with both Women and Men. Gen Y and Gen Z also show a high affinity with the brand. This data suggests Cake World effectively caters to these demographics, indicating a strong market presence among these groups.