Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Cake Square performance in the India and how they change over time
See what factors influence Cake Square performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cake Square' competitors in the India
An analysis of Cake Square' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Cake Square is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength by measuring foot traffic share and customer preference within the competitive cafe & restaurant industry.
Cake Square holds the 97th percentile, marking it as a leading brand in India's cafe & restaurant sector. This high percentile means Cake Square captures a significant portion of customer foot traffic, indicating strong brand preference compared to peers like Mappas Restaurant, Chennai Thalappatthii Biryani, Alchemy, Spices & Aroma Restaurant, Anando Foods, and Bedouin.
Customer satisfaction is key to loyalty. Tracking CSAT helps Cake Square understand if it meets expectations, and identify areas needing service or product improvements.
Cake Square's overall CSAT is 76%, a 3.2 percentage point decrease year-over-year. Tamil Nadu matches this CSAT. The trend shows fluctuations from May to July 2025, peaking at 80.43% in May. The decrease warrants attention to understand and address the root causes.
Average check indicates customer spending per visit. Monitoring it helps Cake Square gauge pricing effectiveness and customer purchase habits to optimize revenue.
The overall average check for Cake Square is 1.2K INR, down by 6.2% year-over-year. In Tamil Nadu, it's also 1.2K INR. The average check remained constant at 1438.46 INR from May to July 2025. The decrease requires investigation into potential causes.
Outlet count reflects brand reach. It shows Cake Square's physical presence and expansion within the cafe & restaurant market in India, particularly Tamil Nadu.
Cake Square has 28 outlets in Tamil Nadu. This number shows the brand's established presence in the state. Without growth data, assessing expansion is impossible.
Knowing top competitors is critical for strategic positioning. It shows which brands customers also visit, informing competitive strategies and service enhancement.
Cake Square's customers also frequent Adyar Ananda Bhavan - A2B (15.38%), KFC (15.38%), Hotel Crescent (7.69%), Karumbur Biriyani (7.69%), and DELUXE BRIYANI RESTAURANT (7.69%). A2B and KFC are leading competitors in cross-visitation.
Traffic workload by hour reveals peak times. This helps Cake Square efficiently allocate resources and staff, optimizing service during high-demand periods.
Cake Square's traffic workload peaks between 17:00 and 20:00, reaching 69% at 19:00. Traffic is minimal between 0:00 and 8:00. Staffing and marketing efforts should align with these peak hours to improve customer experience.
Consumer segment analysis informs targeted marketing. Understanding gender and generational mix allows tailored campaigns, boosting engagement and brand affinity.
Women are over-represented in Cake Square's customer base, with an affinity index of 91. Men are over-represented as well, with a 103 index. Gen X are highly over-represented (195 index), while Gen Y are under-represented (86 index), and Gen Z are over-represented(111 index).