Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cake Shop performance in the United Kingdom and how they change over time
See what factors influence Cake Shop performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cake Shop' competitors in the United Kingdom
An analysis of Cake Shop' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Cake Shop is in the lower 34% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cake Shop's market performance is in the lower 34%, indicating a below average market standing. This means that Cake Shop captures less foot traffic compared to its competitors. Performance peers include Shoryu Westfield Stratford City, Beit el Zaytoun, Kings Head Hotel, Kaffeine, Dulwich Tandoori, and Desi Food Point, all within the same percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Cake Shop's overall customer satisfaction is 88%, a decrease of 5.1 percentage points year-over-year. Scotland shows a CSAT of 93% with a decrease of 6.8 percentage points, while England has 87% with a decrease of 0.9 percentage points. The trend shows a fluctuation in customer satisfaction over the three-month period, with a peak in July.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Cake Shop's overall average check is 30.3 GBP, a decrease of 6.4% year-over-year. England has an average check of 33.4 GBP, while Scotland's is 20.7 GBP. The average check fluctuated between June and August, with a low in July.
Outlet count indicates market reach and expansion, influencing brand visibility and accessibility.
Cake Shop has 22 outlets in England and 1 in Scotland. This distribution highlights a strong presence in England with a limited presence in Scotland.
Identifying competitors helps refine strategies, understand market dynamics, and capture untapped opportunities.
Cake Shop's top competitor is Cake Box, with a cross-visitation rate of 11.11%. Other competitors include Dewok, Charcoal Grill | Hanham, Kitchen of Anatolia, and Mevlana Turkish Kitchen (Restaurant), each with a cross-visitation rate of 5.56%.
Traffic workload analysis optimizes staffing, inventory, and marketing efforts based on peak hours.
Cake Shop experiences peak traffic between 10 AM and 4 PM, with the highest workload around 1 PM to 3 PM. Traffic is minimal during early morning and late evening hours.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Women show a high affinity (131 index) for Cake Shop, while men are under-indexed (75 index). Gen Y shows a high affinity (166 index), while Gen X is under-indexed (60 index). This suggests that Cake Shop is more popular among women and Gen Y consumers.