Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Butayama performance in the Japan and how they change over time
See what factors influence Butayama performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Butayama' competitors in the Japan
An analysis of Butayama' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Butayama is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Butayama, with a market performance percentile of 99, is a leading brand in Japan's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference relative to its competitors like Samoyed Cafe Al Osaka Kitahorie Branch, Okushiba, Jojoen, コリアンキッチン シジャン, Blue Bottle Coffee, and Kemuriki, all within a similar percentile range.
CSAT reflects customers' contentment with the brand and experience, directly impacting loyalty, retention, and positive word-of-mouth, crucial for sustainable growth.
Butayama's overall customer satisfaction (CSAT) is 69%, up 2.2 percentage points year-over-year, signaling positive improvements. CSAT varies across prefectures, with Aichi Prefecture leading at 76% and Saitama Prefecture showing a decrease. The CSAT trend has increased from 63.59% to 72.40% between May and July 2025, indicating growing customer satisfaction.
Average check reveals how much customers spend per visit, a key indicator of pricing strategy effectiveness and potential revenue per transaction.
Butayama's overall average check is 1.2K JPY, a 26.1% increase year-over-year, showing customers are spending more. Osaka Prefecture has the highest average check at 1.3K JPY. The average check trend has increased from 1166.67 JPY to 1356.52 JPY between May and July 2025, suggesting rising revenue per transaction.
Outlet count indicates the brand's reach and physical presence in the market, reflecting expansion strategy and market penetration efforts.
Butayama has a varying number of outlets across different prefectures in Japan. Kanagawa Prefecture has the highest number of outlets at 6, indicating a strong presence in that region. Aichi Prefecture has 3 outlets, while Miyagi and Osaka Prefectures each have 2 outlets. Shizuoka Prefecture has 1 outlet, reflecting a smaller presence.
Identifying top competitors reveals direct rivals for customer attention and market share, enabling strategic benchmarking and competitive advantage development.
Butayama's top competitors, based on customer cross-visitation, are 店 (9.14%), McDonald's (8.76%), 店 (5.76%), Yoshinoya (5.63%), and Sukiya (5.38%). This indicates that customers who visit Butayama also frequent these brands, highlighting them as key competitors in the Cafe & Restaurants industry.
Traffic workload distribution helps optimize staffing, promotions, and resource allocation across the day, improving operational efficiency and customer experience.
Butayama's traffic workload varies throughout the day. Peak hours are between 18:00 and 21:00, with traffic workload reaching 66.71%. Traffic is minimal between 0:00 and 10:00. This data suggests optimal staffing and promotional strategies should focus on the evening peak hours.
Understanding consumer demographics allows for tailored marketing and product development, enhancing engagement and maximizing ROI by aligning with specific needs.
Butayama's consumer base shows an affinity for both genders and various generations. Women are represented with an affinity index of 82, while Men show an affinity index of 112. Gen X: 88, Gen Y: 111, and Gen Z: 109 affinity indexes. Affinity above 100 suggests strong engagement within the respective segment.