Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger Wisconsin performance in the New Zealand and how they change over time
See what factors influence Burger Wisconsin performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger Wisconsin' competitors in the New Zealand
An analysis of Burger Wisconsin' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger Wisconsin is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Burger Wisconsin, with a market performance of 97 in New Zealand's Cafe & Restaurants industry, is a leading brand. This top 3% position indicates strong customer preference and competitive advantage. Its peers include House of Spice, Cocoa Wilds Chocolate, Jungle 8, Cafe Anatolia, Smokey T's, and Daikoku, all within the same percentile range.
Customer satisfaction is crucial for loyalty, influencing repeat business and positive word-of-mouth, vital for sustained growth.
Burger Wisconsin's overall customer satisfaction is 75%, up by 3.8 percentage points year-over-year. Wellington shows the highest CSAT at 86% with a 16.9 percentage point increase, while Auckland has 70% CSAT with 9.8 percentage point increase. Canterbury shows a slight decrease of 0.2 percentage points to 69%. This indicates a generally improving customer experience, particularly in Wellington and Auckland.
Average check reveals customer spending habits, key for revenue forecasting and tailoring offerings to maximize sales.
The overall average check for Burger Wisconsin is 27.2 NZD, down 27% year-over-year. Auckland's average check is 28.3 NZD. Wellington's average check is 24.3 NZD. This decrease may indicate changes in menu preferences, promotional impacts, or economic factors affecting customer spending.
Outlet count indicates brand reach and market presence, reflecting expansion efforts and accessibility to customers.
Burger Wisconsin has 9 outlets in Wellington, 8 in Auckland, 4 in Canterbury, and 1 each in Hawke's Bay and Gisborne. Wellington has the highest number of outlets. The distribution shows a concentration in major urban areas.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
McDonald's (17.86%) and BurgerFuel (14.29%) are top competitors visited by Burger Wisconsin customers. Burger King (7.14%), KFC (7.14%), and Valentine's (7.14%) also see cross-visitation. This highlights the competitive landscape and customer preferences for alternative burger options.
Traffic patterns optimize staffing, promotions, and resource allocation to meet demand and enhance customer experience.
Burger Wisconsin experiences peak traffic between 11 AM and 8 PM, with the highest workload at 5 PM (62.24). Traffic is minimal during early morning hours. This pattern informs staffing and promotional strategies.
Consumer insights enable tailored marketing, targeted promotions, and product development aligned with key customer demographics.
Women show a high affinity (84) and Men show a high affinity (114). The Gen X segment displays high affinity (464). These values are indices relative to an average consumer and indicate how strongly each segment is represented.