Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger Wisconsin performance in the New Zealand and how they change over time
See what factors influence Burger Wisconsin performance in the New Zealand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger Wisconsin' competitors in the New Zealand
An analysis of Burger Wisconsin' competitors in the New Zealand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Burger Wisconsin is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger Wisconsin's market performance is in the lower 29% of brands, indicating a below average/lagging position. This percentile reflects a smaller share of customer visits compared to competitors. Performance peers in the same percentile range include Madame Social Eatery & Bar, The Conservatory, Dagu Rice Noodle, Kokodak Chicken, The Taj Indian Kitchen, and Chutneys - South Indian Restaurant.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Overall customer satisfaction for Burger Wisconsin is 71%, a decrease of 7.6 percentage points year-over-year. Wellington shows the highest CSAT at 78% with an increase of 5.7pp, while Auckland has the lowest at 64% with a decrease of 15.6pp. This indicates regional variations in customer experience requiring targeted strategies.
Outlet count reflects brand reach and market presence. Tracking outlet distribution informs expansion strategies and market coverage.
Burger Wisconsin has 9 outlets in Wellington, 8 in Auckland, 4 in Canterbury, and 1 each in Hawke's Bay and Gisborne. This distribution highlights Wellington and Auckland as key markets for the brand, with opportunities for expansion in other regions.
Identifying key competitors through cross-visitation reveals direct rivals and shared customer base, informing competitive strategies.
BurgerFuel is the top competitor with a cross-visitation rate of 21.43%, followed by Popeyes Louisiana Kitchen at 14.29%. Sushi Eden, Patchy's Coffee, and Black & Gold Coffee Eatery each have a cross-visitation rate of 7.14%. This indicates BurgerFuel and Popeyes are primary competitors for Burger Wisconsin.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Burger Wisconsin experiences peak traffic workload between 11 AM and 8 PM, with the highest workload at 1 PM (55.24%). There is no traffic between midnight and 10 AM, and after 9 PM. This data suggests a need for optimized staffing during peak hours to manage customer flow effectively.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand resonance.
Women are overrepresented among Burger Wisconsin's consumers (Affinity Index 83), while men are highly overrepresented (Affinity Index 116). Gen X is significantly overrepresented (Affinity Index 227), while Gen Y is slightly underrepresented (Affinity Index 83). This suggests marketing should focus on Gen X and male consumers.