Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Mongolia and how they change over time
See what factors influence Burger King performance in the Mongolia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Mongolia
An analysis of Burger King' competitors in the Mongolia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the lower 32% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance in Mongolia places it in the lower 32%, indicating a below average market standing. This suggests that Burger King captures less foot traffic compared to its competitors. Performance peers in the adjacent percentile range include Урьхан Лүн хоолны газар and Hard Rock Cafe, both at position 30.
Number of outlets indicates market presence and accessibility. Growth in outlet numbers can reflect expansion strategy and increased market penetration.
Burger King has a limited presence in Mongolia, with one outlet each in Darkhan-Uul and Töv. This indicates a focused, potentially strategic, distribution footprint within the country.
Identifying key competitors helps understand the competitive landscape and benchmark performance. Cross-visitation data reveals shared customer base and competitive overlap.
Burger King's top competitors in Mongolia, based on cross-visitation, include The Bull Hot Pot Restaurant, Caffe Bene, and KFC, each with a cross-visitation rate of 8.69%. This suggests a significant overlap in customer preferences among these brands.
Traffic workload analysis identifies peak hours, enabling efficient staffing and resource allocation. Understanding customer traffic patterns optimizes operational efficiency.
Burger King in Mongolia experiences peak traffic between 12:00 PM and 7:00 PM, with the highest workload around 6:00 PM (56.39%). Traffic is lowest between 2:00 AM and 8:00 AM, indicating a need for optimized staffing during peak hours.
Understanding consumer segments enables targeted marketing and product development. Gender and generational insights inform tailored strategies to maximize engagement.
Burger King's consumer base in Mongolia shows a high affinity among women (index 82) and men (index 120). Gen Y shows an affinity index of 101, while Gen Z shows an affinity index of 454, indicating a very strong representation within Burger King's customer base.