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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Burger King performance in the Mongolia and how they change over time
See what factors influence Burger King performance in the Mongolia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Mongolia
An analysis of Burger King' competitors in the Mongolia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference.
Burger King in Mongolia holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive advantage. Performance peers in a similar range: Урьхан Лүн хоолны газар, 사임당 KOREAN RESTAURANT, Namaste, Hard Rock Cafe, Yuna Korean Restaurant, Shulundu.
Number of Outlets reflects brand presence and market penetration, crucial for accessibility.
Burger King has one outlet in the Töv province of Mongolia. This indicates a limited but present physical presence. Growth data is not available for comparison within this period.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategy.
The Bull Hot Pot Restaurant, Caffe Bene, and KFC exhibit a cross-visitation rate of 9.09% among Burger King's customers, highlighting their competitive relevance. Ur'khan and Лүн сум shows 4.55% cross visitation.
Traffic Workload shows peak hours, guiding staffing and marketing to meet demand effectively.
Burger King in Mongolia experiences peak traffic between 11 AM and 8 PM, with the highest workload around 6 PM (56.86). Traffic is lowest between 2 AM and 8 AM. Scheduling and promotions should align with these patterns.
Consumer Segments by Gender and Generation informs targeted marketing, enhancing engagement.
Burger King's customer base in Mongolia shows a higher affinity towards women (index 64) and Gen Z (index 456), suggesting these segments are overrepresented compared to the average consumer. Gen Y is indexed at 101. Marketing efforts should consider this skew towards women and Gen Z.