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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Chile and how they change over time
See what factors influence Burger King performance in the Chile and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Chile
An analysis of Burger King' competitors in the Chile
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Burger King holds a leading market performance in Chile with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence compared to peers like Dominó, La Birra Bar, Papa Johns Pizza, McDonald's, Subway and KFC.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Burger King's overall CSAT in Chile is 56%, a 3 percentage point increase year-over-year. Araucania Region shows the highest CSAT at 78%, while Valparaiso Region has the lowest at 54%. CSAT fluctuated between 50.82 and 63.49 during the observed period.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and accessibility to customers.
Burger King has 54 outlets in Chile, predominantly located in the Santiago Metropolitan Region (54 outlets). Valparaiso Region has 9 outlets, while Biobio Region, Antofagasta Region, Los Ríos, Coquimbo Region and O'Higgins Region each have 3 outlets.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the top competitor for Burger King in Chile, with a cross-visitation rate of 16.62%. Other key competitors include Papa Johns Pizza (5.67%), KFC (4.79%), Little Caesars Pizza (4.16%), and Starbucks (3.90%).
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Burger King's peak traffic workload in Chile occurs between 10:00 and 20:00, with the highest traffic at 14:00 (58.54). Traffic is lowest between 0:00 and 7:00, indicating the need for adjusted staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups.
Burger King's customer base in Chile shows a high affinity towards women (74%, under-indexed) and men (121%, over-indexed). Generation Y (103%, over-indexed) shows a slightly higher affinity compared to Gen X (89%, under-indexed) and Gen Z (97%, under-indexed).