Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bröd & Salt performance in the Sweden and how they change over time
See what factors influence Bröd & Salt performance in the Sweden and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bröd & Salt' competitors in the Sweden
An analysis of Bröd & Salt' competitors in the Sweden
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bröd & Salt is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Bröd & Salt holds a leading position at the 99th percentile. This indicates a strong market presence relative to competitors in Sweden's Cafe & Restaurants industry. Performance peers in a similar range include GREKISKA grill & bar, Texas Longhorn, Sannegårdens Pizzeria, Blackstone Steakhouse, Hard Rock Cafe, and John Scott's.
Customer satisfaction (CSAT) shows how happy customers are. High CSAT scores lead to loyal customers and positive word-of-mouth, boosting brand reputation.
Overall customer satisfaction for Bröd & Salt is 75%, a 7.5 percentage point increase year-over-year. While Stockholm County shows high satisfaction (76%), Uppsala and Västra Götaland Counties show declines, indicating areas needing improvement. Recent CSAT trended from 75.17% in May to 70.97% in July 2025.
Average check reflects customer spending per visit. Monitoring it helps understand pricing effectiveness and identify upselling opportunities to increase revenue.
The overall average check for Bröd & Salt is 120.6 SEK, a 14.4% decrease year-over-year. Stockholm County's average check is 120.2 SEK. The average check dynamic varied between 112.5 SEK in June and 129.31 SEK in July 2025.
Outlet count shows brand reach. Growth indicates expansion, while location analysis pinpoints key markets and areas for potential development and market saturation.
Bröd & Salt has 24 outlets in Stockholm County, and one outlet each in Västra Götaland and Uppsala Counties. This indicates a strong concentration in the Stockholm area, with limited presence elsewhere.
Competitor analysis identifies top rivals based on customer cross-visitation. This insight allows strategic benchmarking and refinement of marketing to gain market share.
Bröd & Salt's top competitors based on cross-visitation are McDonald's (11.41%), Espresso House (9.78%), Max Burgers (9.24%), Fabrique (5.98%), and Taco Bar (4.89%). These brands share a portion of Bröd & Salt's customer base.
Traffic workload by hour shows peak times, allowing businesses to optimize staffing and resource allocation for efficient service during rush hours and operational efficiency.
Bröd & Salt experiences peak traffic between 8 AM and 4 PM, with the highest workload around noon (58.87%). There is minimal traffic before 6 AM and after 8 PM, indicating operational hours should focus on the day.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights reveal which groups are most engaged, informing tailored strategies.
Women show a high affinity (114) for Bröd & Salt, while men are under-indexed (92). Gen X exhibits the highest affinity (119), followed by Gen Y (94) and Gen Z (68), indicating the segments respond differently to the brand's offerings.