Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Boon Tong Kee performance in the Thailand and how they change over time
See what factors influence Boon Tong Kee performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Boon Tong Kee' competitors in the Thailand
An analysis of Boon Tong Kee' competitors in the Thailand
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Boon Tong Kee is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Boon Tong Kee's market performance is at the 66th percentile in Thailand's Cafe & Restaurants industry, indicating an average/above average market standing. This means the brand is ahead of many competitors in attracting customers. Performance peers in the same percentile range include ส้มตำอิหยังวะ สาขาลาดพร้าววังหิน75, Ohkajhu, Sarnies, BEARHOUSE Central Phitsanulok, WASHI เซ็นทรัล อยุธยา ชั้น2, and Mixue Robinson Phetchaburi.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Boon Tong Kee's overall customer satisfaction is high at 95%, with a 2 percentage point increase year-over-year. However, satisfaction varies by location. Nonthaburi Province shows 94% satisfaction, while Samut Prakan Province has a lower satisfaction of 68%, indicating a need for targeted improvements in Samut Prakan.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Boon Tong Kee is 365.6 THB, a decrease of 3.2% year-over-year. In Nonthaburi Province, the average check is 405.6 THB. The decrease in average check suggests a need to analyze pricing strategies or customer spending behavior.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Boon Tong Kee has a total of 6 outlets. 4 are located in Nonthaburi Province, and 1 each in Chon Buri and Samut Prakan Provinces. The concentration in Nonthaburi suggests a strong regional presence there, with opportunities for expansion in other provinces.
Identifying key competitors allows for strategic benchmarking and competitive advantage development.
The top competitors for Boon Tong Kee, based on customer cross-visitation, are Café Amazon (2.05), Kodtalay Seafood Buffet (2.05), Burger King (1.64), Lucky Suki (1.64), and GATTA CAfe (1.64). This indicates that customers who visit Boon Tong Kee also frequent these establishments, highlighting potential areas for competitive differentiation.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Boon Tong Kee experiences peak traffic between 10 AM and 7 PM, with the highest workload around 12 PM (62.13%). Traffic is minimal during early morning hours. This data helps optimize staffing and resource allocation to meet customer demand during peak times.
Understanding consumer segments enables targeted marketing and product development strategies.
Boon Tong Kee's customer base shows a high affinity towards women (99), and men (101). Gen Z shows the highest affinity (116), while Gen X is under-indexed (89). This suggests that Gen Z is overrepresented among Boon Tong Kee's customers, while Gen X is underrepresented.