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Managing Partner, Global Business Development
See what factors influence Boon Tong Kee performance in the Thailand and how they change over time
See what factors influence Boon Tong Kee performance in the Thailand and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Boon Tong Kee' competitors in the Thailand
An analysis of Boon Tong Kee' competitors in the Thailand
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Boon Tong Kee is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market share reveals competitive strength and customer preference, impacting strategic decisions and growth opportunities.
Boon Tong Kee in Thailand holds a leading market performance at the 99th percentile in the Cafe & Restaurants industry. This indicates strong brand preference and a substantial share of customer traffic compared to peers like Mozza by Cocotte, Indian Express, Dong E, Mungkorn Seafood Sukhumvit, Baan Chi, and บู๊ลิ้มหม้อไฟ who are also positioned similarly.
CSAT reflects customer loyalty and service quality, crucial for retention and positive word-of-mouth, directly impacting revenue.
Boon Tong Kee's overall customer satisfaction (CSAT) is at 95%, a 4.5 percentage point increase year-over-year. While generally high, CSAT varies by location. Nonthaburi Province shows 93%, but with a 4.1 percentage point decrease, and Samut Prakan Province shows 70% with a significant decrease of 19.3 percentage points, which shows a negative customer feedback in those areas.
Average check indicates spending per customer, essential for revenue forecasting, menu optimization, and profitability analysis.
The overall average check for Boon Tong Kee is 383.7 THB, a decrease of 1.5% year-over-year. The average check in Nonthaburi Province is 404.5 THB and stable. The dynamic data shows monthly variation in average check from 335.45 THB to 414.24 THB.
Outlet count signals brand reach and expansion, impacting market penetration and revenue potential in different regions.
Boon Tong Kee has a total of 6 outlets in Thailand. Four are located in Nonthaburi Province, and one each in Chon Buri Province and Samut Prakan Province. There were no changes in the period.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
Boon Tong Kee's top competitors, based on customer cross-visitation, include Café Amazon (2.493), Ebisu Ramen (1.662), Sushiro (1.385), McDonald's (1.385), and GATTA CAfe (1.108). This highlights customer preferences for a mix of coffee, ramen, sushi, fast food and Cafe options.
Traffic workload reveals peak hours, optimizing staffing and resource allocation to enhance customer experience and efficiency.
Boon Tong Kee experiences peak traffic workload between 11:00 and 19:00, with the highest activity around 12:00 (59.55) and 13:00 (58.63). Traffic is minimal before 6:00 and after 21:00.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographic groups for better engagement.
Boon Tong Kee's customer base skews towards women (99% affinity index) and men (101% affinity index). Gen Z shows a high affinity (114%), while Gen X (98%) and Gen Y (97%) are slightly under-indexed, indicating a younger demographic profile.