Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Biriyani Brothers performance in the India and how they change over time
See what factors influence Biriyani Brothers performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Biriyani Brothers' competitors in the India
An analysis of Biriyani Brothers' competitors in the India
In Cafés & Restaurants
·Jul – Sep 25
Biriyani Brothers is in the lower 35% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Biriyani Brothers is in the lower 35% of brands, indicating a below average market performance. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include AlBaris Mandi & Grills, The Coffee Concept, Sukanta Thali, Dakshin Bar & Lounge, Kayees and Clayborn.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term growth.
Overall customer satisfaction for Biriyani Brothers is 73%, a decrease of 12.3 percentage points year-over-year. In Tamil Nadu, CSAT is 74%, also showing a decrease of 12 percentage points. The CSAT trend from June to August 2025 shows fluctuations, with a peak in June (80.60%) and a low in July (61.11%).
Average check reveals spending habits, reflecting menu pricing, customer affluence, and the effectiveness of upselling strategies.
The overall average check for Biriyani Brothers is 606.4 INR, a decrease of 7.8% year-over-year. In Tamil Nadu, the average check is 616.7 INR, showing no growth. The average check fluctuated between June and August 2025, with a low in July (423.08 INR) and a high in August (825 INR).
Outlet count indicates brand reach and expansion, reflecting investment, market penetration, and growth strategy effectiveness.
Biriyani Brothers has 12 outlets in Tamil Nadu, 2 in Andhra Pradesh, and 1 in Puducherry. The majority of outlets are located in Tamil Nadu, indicating a strong regional presence in that state.
Identifying competitors helps refine strategies, understand market dynamics, and pinpoint opportunities for differentiation and growth.
The top competitors for Biriyani Brothers, based on customer cross-visitation, are Adyar Ananda Bhavan - A2B (7.69%), Dindigul Thalappakatti Restaurant (6.15%), KFC (6.15%), Samco Restaurant (4.62%), and Sree Gupta bhavan (4.62%). This indicates customers of Biriyani Brothers also frequent these establishments.
Traffic workload analysis optimizes staffing, resource allocation, and marketing efforts, aligning operations with peak demand periods.
Traffic workload for Biriyani Brothers peaks between 11:00 AM and 10:00 PM, with the highest traffic around 7:00 PM (64.14%). There is minimal to no traffic between midnight and 8:00 AM. This data suggests focusing resources and promotions during peak hours.
Understanding consumer segments enables targeted marketing, personalized experiences, and product development tailored to specific demographics.
Women have a high affinity (81%) for Biriyani Brothers, while men are over-represented (109%). Gen X is over-represented (104%), Gen Y is slightly under-represented (99%), and Gen Z is over-represented (109%). This suggests targeted marketing towards men and Gen Z could be effective.