Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Biriyani Brothers performance in the India and how they change over time
See what factors influence Biriyani Brothers performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Biriyani Brothers' competitors in the India
An analysis of Biriyani Brothers' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Biriyani Brothers is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Biriyani Brothers holds a market performance percentile of 98, which indicates a leading position within the Cafe & Restaurants industry in India. This high percentile means the brand captures a significant share of customer traffic compared to its peers. The performance peers in the same percentile range are 9Dine Multicuisine Restaurant, Chai Days, Akshay Dum Biriyani, STARLIGHT BAR & RESTAURANT, The LCR Gymkhana, and Una Villa Traditional.
Customer satisfaction (CSAT) reflects customer happiness, affecting loyalty and brand perception, directly influencing revenue and growth.
Biriyani Brothers shows an overall CSAT of 79%, with an 8.9 percentage point increase year-over-year. This indicates improved customer satisfaction. Tamil Nadu shows a CSAT of 83%, with a growth of 10.4 percentage points, reflecting strong regional performance.
Average check (transaction value) indicates customer spending habits and pricing effectiveness, crucial for revenue and profitability analysis.
Biriyani Brothers reports an overall average check of 496.7 INR, a decrease of 17.4% year-over-year. In Tamil Nadu, the average check is 495.9 INR, with no growth. Andhra Pradesh has an average check of 371.4 INR, also with no growth. The decrease in average check suggests a need to review pricing or customer spending patterns.
Outlet count reflects brand reach and expansion, impacting market presence and accessibility for potential customers.
Biriyani Brothers has 11 outlets in Tamil Nadu, 1 in Puducherry, and 1 in Andhra Pradesh. The concentration of outlets in Tamil Nadu indicates a strong regional presence.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
The top competitors for Biriyani Brothers, based on customer cross-visitation, are Adyar Ananda Bhavan - A2B (9.52%), KFC (5.95%), Dindigul Thalappakatti Restaurant (4.76%), Copper Kitchen (4.76%), and Sree Gupta bhavan (3.57%). This indicates that customers who visit Biriyani Brothers also frequent these brands.
Understanding traffic workload by hour helps optimize staffing and promotions, improving service and resource allocation.
Peak traffic for Biriyani Brothers occurs between 11 AM and 10 PM, with the highest workload around 7-8 PM (61.18% - 61.47%). There is minimal to no traffic between midnight and 9 AM.
Understanding consumer segments by gender and generation enables targeted marketing, increasing engagement and relevance.
Biriyani Brothers' customer base shows a higher affinity for women (63% label, affinity index of -37.04) compared to men (113% label, affinity index of 12.66). Among generations, Gen Y shows a slightly higher affinity (108%, affinity index of 7.54) compared to Gen X (71% label, affinity index of -28.68) and Gen Z (92% label, affinity index of -8.24).