Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bir İki performance in the Azerbaijan and how they change over time
See what factors influence Bir İki performance in the Azerbaijan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bir İki' competitors in the Azerbaijan
An analysis of Bir İki' competitors in the Azerbaijan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Bir İki is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bir İki's market performance is at the 49th percentile, indicating a below average/lagging position in the Cafe & Restaurants industry in Azerbaijan. This suggests that Bir İki captures less foot traffic compared to the majority of its competitors. Performance peers in the same percentile include Voodoo Roof, Moka Roastery & Eatery, Günaydın, Abu Ali Restoran, Restaurant Old Garden, and Meatadore.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
The top competitors for Bir İki, based on customer cross-visitation, are 145 and McDonald's (both at 9.30%), followed by KFC (6.98%), Pizza Hut (4.65%), and Manqalli fast food (4.65%). This indicates that customers who visit Bir İki also frequently visit these fast-food chains, suggesting a potential overlap in target audiences or dining occasions.
Traffic workload reveals peak hours, optimizing staffing and resource allocation. Understanding customer flow enhances operational efficiency.
Bir İki experiences peak traffic workload between 11:00 and 21:00, with the highest traffic around 20:00 (49.49%). Traffic is minimal between midnight and 10:00. This data suggests that Bir İki should optimize staffing and resource allocation to cater to the high-traffic periods and minimize costs during off-peak hours.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform personalized campaigns and product development.
Women are overrepresented among Bir İki's consumers (index 88), while men are even more overrepresented (index 106). Gen Y is significantly overrepresented (index 123), while Gen X is slightly underrepresented (index 97). This suggests that Bir İki appeals more to men and Gen Y. Marketing efforts should consider these segment preferences.