Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Azerbaijan and how they change over time
See what factors influence McDonald's performance in the Azerbaijan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the Azerbaijan
An analysis of McDonald's' competitors in the Azerbaijan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Azerbaijan holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates strong customer preference and competitive advantage. Peers like Caravan Baku, Shirvanshah Museum Restaurant, Anadolu, Central Baku, Dolma Restaurant, and Salam Aleykum also exhibit similar high market performance.
Outlet count indicates market reach and expansion strategy effectiveness. Growth signifies investment and potential for increased revenue and brand visibility.
McDonald's has a presence in two regions of Azerbaijan: Shusha District and Bakı İqtisadi Zonası, each with one outlet. This suggests a limited but strategic distribution network within the country.
Competitor analysis identifies key rivals and customer preferences. Cross-visitation reveals shared customer base and opportunities for competitive differentiation.
McDonald's in Azerbaijan faces competition from KFC (12.68%), Starbucks (9.39%), Mado (8.45%), Samaya Vkusnaya Shaurma (8.45%), and şadlıq sarayı (7.51%) based on cross-visitation. This shows the brands that McDonald's customers also frequent.
Traffic workload by hour shows peak times, aiding staffing and resource allocation. Understanding customer flow optimizes service and maximizes revenue potential.
Peak traffic for McDonald's in Azerbaijan occurs between 18:00 and 20:00, with the highest workload recorded at 20:00 (67.22%). The lowest traffic is between 3:00 and 5:00, suggesting strategic opening hour opportunities.
Consumer segment analysis informs targeted marketing. Gender and generation insights enable tailored campaigns, maximizing engagement and brand relevance.
McDonald's in Azerbaijan shows high affinity with Women (93% value label) and Men (103% value label). Generation-wise, Gen X is significantly over-represented (249% value label), while Gen Y (38% value label) and Gen Z (95% value label) are under-indexed relative to the average consumer.