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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Azerbaijan and how they change over time
See what factors influence McDonald's performance in the Azerbaijan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Azerbaijan
An analysis of McDonald's' competitors in the Azerbaijan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 25% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
McDonald's market performance in Azerbaijan is at the 75th percentile, indicating an above-average market position. This means McDonald's captures more customer traffic than many competitors. Performance peers in a similar range include Maharani (73), Shirvanshah Museum Restaurant (74), Caravan Baku (76), Dolma Restaurant (77), Anadolu (77), and Köşəm restoranı Qəbələ (78).
Outlet count indicates brand reach and market presence, directly influencing accessibility and revenue potential.
McDonald's has a limited number of outlets in Azerbaijan, with one in Shusha District and one in Bakı İqtisadi Zonası. This indicates a focused, potentially strategic, distribution of locations within the country.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for McDonald's in Azerbaijan, based on cross-visitation, are KFC (12.74%), Starbucks (9.43%), Samaya Vkusnaya Shaurma (8.49%), Mado (8.49%), and şadlıq sarayı (8.02%). This indicates that customers who visit McDonald's also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation for optimal service.
McDonald's in Azerbaijan experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 20:00 (71.24%). The lowest traffic is observed between 1:00 and 6:00. This data helps optimize staffing and resource allocation.
Understanding consumer segments by gender and generation enables targeted marketing and personalized customer experiences.
McDonald's customer base in Azerbaijan shows a high affinity towards women (82% value label) and men (110% value label). Among generations, Gen X is overrepresented (249% value label), while Gen Y (38% value label) and Gen Z (95% value label) are underrepresented relative to the average consumer.