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Managing Partner, Global Business Development
See what factors influence Bella Gula performance in the Brazil and how they change over time
See what factors influence Bella Gula performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Bella Gula' competitors in the Brazil
An analysis of Bella Gula' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bella Gula is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals Bella Gula's competitive strength and customer preference in Brazil's Cafe & Restaurants industry.
Bella Gula holds a leading market performance position in Brazil's Cafe & Restaurants industry. Scoring in the top 1%, Bella Gula demonstrates substantial customer preference and market share, positioning it favorably against competitors like Fratello Uno Pizzaria, Restaurante Contos de Réis, Ramos Lanches, Açaí Surf e Comida Saudável - Perdizes, Fogão de Minas and Mazu Japanese Cuisine, all in the same leading percentile range.
Customer satisfaction reflects brand perception and loyalty, impacting repeat business and long-term sustainability.
Bella Gula's overall customer satisfaction (CSAT) is 74% in Brazil, down by 6.8 percentage points year-over-year. In the South Region, CSAT also stands at 74%, reflecting a similar decrease of 6.8 percentage points. CSAT decreased from 76% in June to 78.57% in July.
Average check indicates customer spending habits and revenue potential, crucial for profitability and growth strategies.
Bella Gula's overall average check is BRL 57.4, a 5.8% increase year-over-year. The South Region also shows an average check of BRL 57.4. Average check values varied from BRL 53.59 in May/July to BRL 69.41 in June. This shows slight increase in customer spending per visit.
Outlet distribution reflects market reach and expansion, crucial for brand accessibility and revenue generation.
Bella Gula has 22 outlets across Brazil. The South Region has 19 outlets, constituting the majority. The Northeast Region has 2 outlets, and the Central-West Region has 1 outlet. This indicates a concentration of outlets in the South Region.
Competitor analysis helps identify key market rivals and understand customer preferences for strategic positioning.
Bella Gula's top competitors based on customer cross-visitation are McDonald's (6.52%), Adulla (4.35%), Spia (4.35%), Natureza Restaurante Vegetariano (4.35%), and Via Imperatore (4.35%). McDonald's shows the highest cross-visitation rate.
Understanding traffic workload by hour reveals peak operational times for staffing and resource allocation.
Bella Gula experiences peak traffic workload between 10:00 AM and 7:00 PM, with the highest workload occurring around 2:00-3:00 PM (49.04%-49.66%). Traffic significantly decreases after 8:00 PM, indicating reduced customer activity during evening hours.
Analyzing consumer segments informs targeted marketing, enhancing engagement and brand resonance with specific demographics.
Bella Gula's customer base shows women (affinity index 110) are over-represented, while men (affinity index 91) are under-represented. Gen X (affinity index 427) has a high affinity, suggesting they are significantly over-represented among Bella Gula's customers.