Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Baskin-Robbins performance in the Indonesia and how they change over time
See what factors influence Baskin-Robbins performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Baskin-Robbins' competitors in the Indonesia
An analysis of Baskin-Robbins' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Baskin-Robbins' market performance in Indonesia is critically low at 0%, with a year-over-year decrease of 2%. This indicates a weak market standing relative to competitors like IDOLA, Kedai baso & mie ayam sukaluyu 3, jual puyuh ungkep/ telur puyuh, WARUNG BU GAPLEK, Bakso Joss, and R.M UNI SHANUM. MASAKAN PADANG, which share a similar critically low position.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Baskin-Robbins has 15 outlets in Java, 2 in Sumatra, and 2 in Lesser Sunda Islands, indicating a strong presence in Java but a limited presence in other regions of Indonesia. This distribution highlights Java as a key market.
Identifying top competitors helps understand the competitive landscape and refine strategies for market share.
Baskin-Robbins customers in Indonesia also frequently visit Mie Ayam Batik, Bakso Gaul Setono, BAKMI JAWA Khas gunung kidul, H. Mahradj Food Stalls, and Warkop pantai alisa, each with a cross-visitation rate of 100%. This suggests these brands are strong competitors.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Baskin-Robbins in Indonesia experiences peak traffic workload between 10 AM and 9 PM, with the highest traffic between 12 PM and 8 PM. This data suggests the need for increased staffing and resources during these hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Men are overrepresented among Baskin-Robbins consumers in Indonesia, with an affinity index of 231%. Gen X consumers are also overrepresented, with an affinity index of 844%. This suggests a high affinity for Baskin-Robbins among these segments.