Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Balme performance in the France and how they change over time
See what factors influence Balme performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Balme' competitors in the France
An analysis of Balme' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Balme is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Balme, with a MARKET PERFORMANCE percentile of 99, is a leading brand in France's Cafe & Restaurants sector. This high percentile indicates strong market dominance, signifying greater customer preference than most competitors. Peers include Madame Hien, Méert, GOYA Montpellier Restaurant, Catamaran Pizza - La Voile Gourmande, Restaurant La Base Nord and Vanille Noire.
Customer satisfaction (CSAT) reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps optimize service for continued success.
Balme's overall CSAT is 91%, a 1.5 percentage point increase year-over-year, indicating improved customer satisfaction. This positive trend suggests successful customer service strategies. The CSAT in Metropolitan France mirrors the overall score, reinforcing consistent satisfaction across the region.
Average check reflects spending per customer, impacting revenue. Tracking average check helps assess pricing and customer purchasing behavior.
Balme's average check is 28.7 EUR, reflecting a 4.1% increase year-over-year, indicating higher customer spending. This increase suggests successful pricing strategies or increased order value. The average check in Metropolitan France is consistent, suggesting uniform spending behavior.
Number of outlets indicates market presence. Tracking outlet count reveals brand reach and expansion, critical for market share growth.
Balme has 12 outlets in Metropolitan France. This fixed number suggests a stable market presence within the region during the specified period. There is no growth or decrease in the number of outlets.
Competitor analysis identifies market rivals. It helps to understand competitive landscape and improve marketing and product strategies.
Balme's top competitors include McDonald's (3.61% cross-visitation), Entre Terre & Mer (2.41%), Nina à la Plage - Restaurant (2.41%), Maison Bohème - Restaurant Marseille 6 (2.41%), and 1860 Le Palais (2.41%). McDonald’s has the highest cross-visitation, indicating significant overlap.
Understanding traffic patterns by hour is key for staffing. Optimizing staffing and service based on hourly traffic improves customer experience.
Balme experiences peak traffic between 10 AM and 1 PM, with the highest workload around 11 AM and 12 PM (approximately 39%). Traffic is low in the early morning and afternoon. This shows traffic concentration during typical lunch hours.
Understanding consumer segments enables targeted marketing. Gender and generation insights guide tailored campaigns, improving engagement and ROI.
Balme's customer base shows a higher affinity towards women (index 113) compared to men (index 88). Among generations, Gen Z shows the highest affinity (index 243), followed by Gen Y (index 99), and then Gen X (index 65). This data shows stronger engagement from women and Gen Z.