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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Bakingo performance in the India and how they change over time
See what factors influence Bakingo performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Bakingo' competitors in the India
An analysis of Bakingo' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bakingo is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand share of foot traffic, indicating competitive strength and customer preference in the industry.
Bakingo's market performance percentile is 97, indicating a leading position in the market. This signifies strong customer preference compared to competitors. Performance peers are Mappas Restaurant, Cafe Peter - Apte Road, Alchemy, Tabula Rasa, ajanta Sweets N Bakes, and The Singhai Palace.
Customer satisfaction (CSAT) reflects loyalty and brand perception, impacting repeat business and positive word-of-mouth referrals.
Bakingo's overall CSAT is 61%, a 26.5pp increase year-over-year. Telangana shows the highest CSAT at 80%, while Delhi has the lowest at 27% with a decrease. Customer satisfaction saw fluctuations from May to July 2025.
The number of outlets indicates brand reach and expansion, influencing market presence and customer accessibility.
Bakingo has 4 outlets each in Haryana and Delhi, 2 in Tamil Nadu, and 1 each in Telangana and Uttar Pradesh. Outlet count reflects market coverage across these states.
Competitor analysis identifies key rivals and customer overlap, informing strategies to enhance market share and customer loyalty.
Bakingo's top competitors include Domino's Pizza (12.5% cross-visitation), BURGER POINT (9.38%), Theobroma (6.25%), Tunday Kababi (6.25%), and Burger King (6.25%).
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation for enhanced customer experience.
Bakingo experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00. There's little to no activity between 1:00 and 6:00.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Women (affinity index 159) are over-represented, while Men (affinity index 80) are under-represented. Gen Y (affinity index 115) and Gen X (affinity index 102) both exhibit relatively high affinity.