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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence BackWerk performance in the Netherlands and how they change over time
See what factors influence BackWerk performance in the Netherlands and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BackWerk' competitors in the Netherlands
An analysis of BackWerk' competitors in the Netherlands
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
BackWerk is in the lower 32% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
BackWerk's market performance is in the lower 32% in the Netherlands' Cafe & Restaurants industry, indicating a below average market standing. Performance peers in similar range include Santos Coffee With Soul, Il Pacioccone, Keen Coffee Bar, Buiten in de Kuil, Ward Alsham, and Wok Thai.
Competitor analysis identifies key rivals and customer overlap. This insight informs competitive strategies and market positioning efforts.
BackWerk's top competitors based on customer cross-visitation are McDonald's (17.65%), La Place (5.88%), New York Pizza (2.94%), Restaurant Boothuys (2.94%), and Douwe Egberts Café (2.94%). McDonald's has a significantly higher overlap.
Traffic workload by hour reveals peak times, informing staffing and resource allocation. Understanding customer flow optimizes operational efficiency.
BackWerk experiences peak traffic workload between 12:00 and 13:00 (60.67%), with significant activity starting at 6:00 and declining after 18:00. Minimal traffic is observed between 20:00 and 5:00.
Consumer segment analysis informs targeted marketing. Gender and generation insights enable tailored campaigns and product positioning.
BackWerk's customer base shows a high affinity towards women (88%), Gen X (111%), Gen Y (105%), and Gen Z (110%). Men are under-indexed (108%). This suggests marketing should focus on these segments.