Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence BackWerk performance in the Netherlands and how they change over time
See what factors influence BackWerk performance in the Netherlands and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of BackWerk' competitors in the Netherlands
An analysis of BackWerk' competitors in the Netherlands
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
BackWerk is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
BackWerk's market performance is in the lower 42%, indicating a below average market standing. This means BackWerk captures less foot traffic compared to other brands in the Cafe & Restaurants industry in the Netherlands. Performance peers in the same percentile range include Little V, Sumo, Sarban, La Casona, HFC, and Beachclub The Sunset.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
BackWerk's overall customer satisfaction is 70%, a decrease of 6.3 percentage points year-over-year. This indicates a decline in customer happiness. The CSAT in Netherlands is 70%, with a decrease of 6.3 percentage points. Monitoring and addressing the reasons for this decline are crucial to improve customer retention.
Average check reveals spending habits, influencing revenue strategies. A higher average check can boost revenue without increasing customer traffic.
BackWerk's overall average check is 9.4 EUR, an increase of 8.6% year-over-year. This suggests customers are spending more per visit. The average check in the Netherlands is 9.4 EUR. This increase could be due to price adjustments, upselling, or changes in customer purchasing behavior.
Outlet count indicates brand reach and growth. More outlets can increase market presence and accessibility to customers.
BackWerk has 48 outlets in the Netherlands. This indicates the current scale of BackWerk's physical presence in the country. Maintaining or expanding this number is important for sustaining and growing market share.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for BackWerk, based on customer cross-visitation, are McDonald's (13.04%), KFC (6.52%), Bakker Bart (4.35%), Bagels & Beans (3.26%), and LUCY'S (3.26%). This indicates that customers who visit BackWerk also frequently visit these brands, suggesting they are direct competitors for the same customer base.
Traffic workload reveals peak hours, optimizing staffing and resource allocation for better customer service and operational efficiency.
BackWerk experiences peak traffic workload between 9 AM and 2 PM, with the highest workload at 12 PM (61.09%) and 1 PM (61.37%). This indicates the busiest hours for BackWerk, requiring optimal staffing and resource allocation to manage customer flow effectively.
Consumer segments help tailor marketing, improving engagement. Understanding affinity informs targeted strategies and positioning.
Women (102%) and Men (99%) are nearly equally represented among BackWerk's consumers. Gen Y (109%) shows a high affinity, while Gen Z (46%) is under-indexed. Gen X (93%) is slightly under-indexed. This suggests that BackWerk resonates more strongly with Gen Y compared to Gen Z.