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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Backparadies Hug performance in the Germany and how they change over time
See what factors influence Backparadies Hug performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Backparadies Hug' competitors in the Germany
An analysis of Backparadies Hug' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Backparadies Hug is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Backparadies Hug's market performance is in the lower 29%, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same range include Calvello’s, Café Soufflé, Chicago Steakhouse, Let's Go Sylt Berlin, YADA YADA breakfast club, and ClassicX.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Backparadies Hug's overall CSAT is 69%, a 3.8 percentage point increase year-over-year. Hesse shows a CSAT of 70% with an 8 percentage point increase, while Baden-Württemberg has a CSAT of 67% with an 8.3 percentage point decrease. The trend shows fluctuations in customer satisfaction over the observed period.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Backparadies Hug is 7.5 EUR, a 6.1% increase year-over-year. In Hesse, the average check is 6.5 EUR with no growth. The dynamic data shows a consistent average check value over the observed period, with approximated values for June and July.
Number of outlets indicates brand reach and market presence. Expansion can drive revenue growth, while strategic location impacts accessibility and customer base.
Backparadies Hug has 12 outlets in Hesse and 3 in Baden-Württemberg. Hesse represents the majority of the brand's presence. There is no growth data available, but the distribution of outlets across states provides insights into market focus.
Identifying competitors reveals market landscape and customer preferences. Analyzing cross-visitation helps understand competitive strengths and potential partnership opportunities.
The top competitors for Backparadies Hug, based on customer cross-visitation, are Bäcker Görtz (14.29%) and McDonald's (8.57%). Other competitors include Restaurant Saloniki, Zum Taubenschlag, and Zur Goldenen neun Restaurant, each with 5.71% cross-visitation. This indicates shared customer interest.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding customer flow optimizes service and minimizes wait times.
Backparadies Hug experiences peak traffic between 8 AM and 12 PM, with the highest workload at 10 AM (62.5%). Traffic starts increasing at 6 AM, peaks mid-morning, and declines significantly after 6 PM. There is minimal to no traffic between 8 PM and 5 AM.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies, enhancing engagement and brand resonance.
Women show a high affinity (109) for Backparadies Hug, while men are slightly under-indexed (94). Gen X has a high affinity (115), while Gen Y is significantly under-indexed (60). Gen Z is slightly under-indexed (96). This suggests targeted marketing towards Gen X women may be effective.