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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Backhus performance in the Germany and how they change over time
See what factors influence Backhus performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Backhus' competitors in the Germany
An analysis of Backhus' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Backhus is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows Backhus's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Backhus's market performance is in the lower 29%, indicating a lagging position. This means Backhus captures less foot traffic than most competitors. Performance peers in the same percentile include Memory Burger, Wirtshaus Lautenschlager, Coffee Bike, Mari la Mora, BaRRoom Tapas Delight & Cocktailbar, and 8 Grad Ost.
Identifying top competitors helps Backhus understand the competitive landscape and refine strategies to attract and retain customers in Germany.
The top competitors for Backhus, based on customer cross-visitation, are Junge Die Bäckerei. (15.25%), Stadtbäckerei Kühl GmbH & Co. KG (8.47%), McDonald's (8.47%), Bäcker Kadatz (5.08%), and Fischkiste Hinrichshagen (5.08%). This indicates customers who visit Backhus also frequently visit these brands.
Analyzing traffic workload by hours helps Backhus optimize staffing and resource allocation to meet customer demand effectively.
Backhus experiences peak traffic workload between 9 AM and 3 PM, with the highest workload at 1:00 PM (52.24%). Traffic is minimal between 9 PM and 7 AM. This data suggests Backhus should focus staffing and resources during peak hours to maximize efficiency.
Understanding consumer segments by gender and generation enables Backhus to tailor marketing and product offerings for better engagement.
Women are overrepresented among Backhus's consumers (affinity index 127), while men are underrepresented (affinity index 83). Gen Y is slightly overrepresented (affinity index 100), while Gen X is slightly underrepresented (affinity index 96). This suggests Backhus appeals more to women than men.