Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Backhus performance in the Germany and how they change over time
See what factors influence Backhus performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Backhus' competitors in the Germany
An analysis of Backhus' competitors in the Germany
In Cafés & Restaurants
·Jun – Aug 25
Backhus is in the lower 28% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Backhus's market performance is in the lower 28%, indicating a below average market standing. This suggests that Backhus captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Mikado Sushi & More, Tafelrunde, Ice cream parlor "Lilly Vanilly", Steak & Fish House, Restaurant Kartoffelkeller, and Beef Club.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth. High CSAT scores indicate a strong customer base.
Backhus's overall customer satisfaction (CSAT) is 61%, a 3.7 percentage point increase year-over-year. This indicates improved customer sentiment. In Mecklenburg-Vorpommern, CSAT also stands at 61% with the same growth, suggesting consistent satisfaction across this state.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness. Expansion or contraction reflects strategic growth decisions.
Backhus has 26 outlets in Mecklenburg-Vorpommern. This number represents the brand's physical presence and accessibility within the state, indicating a focused market strategy in this region.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive positioning and marketing strategies to capture market share.
The top competitors for Backhus, based on customer cross-visitation, are Junge Die Bäckerei. (18.87%) and Stadtbäckerei Kühl GmbH & Co. KG (15.09%). Binnen un Buten (13.21%), Fischhus (7.55%), and Fischrestaurant Seeblick (7.55%) also attract Backhus's customers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing operational effectiveness.
Backhus experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (54.82%). Traffic starts increasing at 7:00 AM, peaks during midday, and declines significantly after 6:00 PM.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement and brand resonance.
Backhus's customer base shows a high affinity towards women (index 97) and men (index 102). Gen X (index 119) and Gen Z (index 240) are overrepresented, indicating higher engagement, while Gen Y (index 94) is slightly underrepresented.