Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Afc performance in the India and how they change over time
See what factors influence Afc performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Afc' competitors in the India
An analysis of Afc' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Afc is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Afc's market performance is at the 97th percentile, making it a leading brand. This indicates Afc has a significantly large customer base compared to its competitors in India, placing it in the top 3% of brands. Performance peers include HMR Grand Kitchen, Star Anise Patisserie, BIZARRE ASIA, The TipTop Restaurant, Crazy Cafe, and Everest Restaurant, all within the same percentile range.
Customer satisfaction (CSAT) is a key performance indicator (KPI) that reflects customer loyalty and affects brand perception and revenue growth.
Afc's overall customer satisfaction is at 60%, a decrease of 14 percentage points year-over-year. Customer satisfaction varies by location, with Karnataka showing 76% satisfaction (down 22.2 pp) and Kerala showing 57% (up 3.5 pp). CSAT data reveals variability in service satisfaction across states. Dynamic CSAT was at the lowest point in May at 42.31% and reached the highest level in July at 81.08%.
Average check reflects spending per customer, showing pricing strategy effectiveness and customer willingness to spend at a cafe or restaurant.
Afc's overall average check is INR 514.6, which is up 16.9% year-over-year. Kerala has an average check of INR 534.1, showing 0% growth. The average check varies each month, starting at INR 463.64 in May and ending at INR 516.67 in July, with a peak in June at INR 542.11.
Number of outlets indicates a brand's market presence and growth, reflecting its ability to expand and reach more customers within the cafe market.
Afc has a total of 26 outlets. Kerala has the most outlets with 21, followed by Karnataka with 4 and Tamil Nadu with 1. Kerala accounts for 80.77% of all outlets, indicating a strong presence in that state.
Competitor analysis helps understand market dynamics and brand positioning, supporting strategic decisions to gain a competitive edge in the market.
Afc's top competitors include Indian Coffee House (9.38% cross-visitation), KFC (6.25% cross-visitation), Alakapuri Restaurant (4.69% cross-visitation), Loaded (4.69% cross-visitation), and MRA BAKERY (4.69% cross-visitation). Indian Coffee House stands out as the most visited competitor by Afc's customers.
Understanding traffic workload by hour helps optimize staffing and resource allocation, maximizing customer experience and operational efficiency.
Afc experiences peak traffic workload between 17:00 and 21:00 (5 PM to 9 PM), with a maximum workload of 62.78% at 19:00 (7 PM). The lowest traffic is between 1:00 and 7:00 (1 AM to 7 AM). These hours show when the restaurant is busiest and when it's the least busy.
Analyzing consumer segments by gender and generation informs targeted marketing, allowing for personalized strategies that improve engagement and brand affinity.
Afc's customer base shows a higher affinity towards women (index 111) compared to men (index 96). Within generations, Gen Y (index 103) shows slightly higher affinity than Gen X (index 71) and Gen Z (index 82). High affinity indicates strong representation relative to the average consumer.