Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Zambrero is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Zambrero performance in the New Zealand and how they change over time
See what factors influence Zambrero performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Zambrero' competitors in the New Zealand
An analysis of Zambrero' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference within the industry.
Zambrero's market performance in New Zealand is at the 95th percentile, indicating a leading position in the Cafe & Restaurants industry. This means Zambrero outperforms most competitors in terms of customer traffic and brand preference. Performance peers in the same percentile are Monteith's Brewery, 娟姐螺蛳粉Julie's Rice Noodles Albany, Fire and Ice Cafe Restaurant & Bar, Cotto Restaurant, V.T. Station - Victoria Terminus, and Aigo Ponsonby.
Customer satisfaction (CSAT) reflects loyalty. Tracking CSAT helps identify areas for improvement and gauge the impact of service changes.
Overall customer satisfaction for Zambrero in New Zealand is 65%, a decrease of 9.4 percentage points year-over-year. Auckland shows higher satisfaction (75%) but a larger decrease (-13pp) than Wellington (58%, -3.3pp). The CSAT dynamic data shows a decline from 68.75% in April/May to 55% in June, suggesting a need to address customer concerns.
Outlet count indicates brand reach and growth. Tracking outlet distribution informs expansion strategy and market penetration effectiveness.
Zambrero has a total of 13 outlets in New Zealand, with Wellington having the highest number (5), followed by Auckland (3). Hawke's Bay, Tasman, Otago, Canterbury and Gisborne each have one outlet. This distribution highlights key areas of operation and potential regions for expansion.
Competitor analysis identifies key rivals. Understanding cross-visitation informs competitive strategy and differentiation efforts.
The top competitors for Zambrero in New Zealand, based on customer cross-visitation, are BurgerFuel (9.52%), Sunshine Brewery (9.52%), Greta Point Cafe (4.76%), Yor Yak Thai Eatery (4.76%), and Loretta (4.76%). These brands attract a portion of Zambrero's customer base, suggesting areas of overlap and potential competition.
Traffic workload by hour reveals peak times. Understanding workload informs staffing and promotional planning for optimal service.
Zambrero experiences peak traffic workload between 11 AM and 6 PM in New Zealand, with the highest activity around 12-1 PM (54.36% and 54.38% respectively). Traffic is minimal between 4 AM and 8 AM. This data suggests optimized staffing and resource allocation are needed during peak hours.
Understanding consumer segments by gender and generation aids targeted marketing and positioning strategies. Affinity insights reveal key audiences.
Zambrero's customer base in New Zealand shows a high affinity towards women (Index 93) and Gen Y (Index 163). Women and Gen Y are overrepresented, indicating they engage more with the brand compared to the average consumer. Tailoring marketing strategies towards these demographics may enhance engagement.