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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Yesen Burger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Yesen Burger performance in the Turkey and how they change over time
See what factors influence Yesen Burger performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Yesen Burger' competitors in the Turkey
An analysis of Yesen Burger' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe and restaurant industry.
Yesen Burger holds a leading market performance in Turkey's Cafe & Restaurants industry with a percentile of 99, placing it in the top 1%. This indicates a strong competitive position. Performance peers such as Fatıma’nın Sofrası, Luigi's Ristorante Bar, Eyşan İstanbul Yeni Nesil Meyhane, Kahve Tiryakisi, Kahve Arası Bozcaada, and Meşhur Ortaklar Çöpşiş share similar market positions.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth, essential for sustainable growth.
Yesen Burger's overall customer satisfaction is 49%, which is up by 2.6 percentage points year-over-year. In the Marmara Region, customer satisfaction mirrors the overall value at 49% with a similar growth of 2.6 percentage points. The CSAT trend fluctuated between approximately 36.62% and 58.82% during the observed period.
Average check indicates customer spending per visit, reflecting menu pricing strategy effectiveness and customer willingness to spend.
The overall average check for Yesen Burger is 367.6 TRY, an 11% increase year-over-year. In the Marmara Region, the average check is also 367.6 TRY. The average check fluctuated, ranging from approximately 328.05 TRY to 481.82 TRY during the reporting period.
Tracking the number of outlets indicates brand expansion and market penetration, crucial for revenue growth and market share.
Yesen Burger has 18 outlets in the Marmara Region. This indicates a concentrated presence in this specific area. There is no available data for growth or decline of outlets, this shows stable number of outlets in the region.
Identifying top competitors helps refine strategies and improve competitive advantage by understanding customer preferences and market dynamics.
Yesen Burger's top competitors, based on customer cross-visitation, include Starbucks (7.61%), Sosyal Tesisleri (6.52%), Burger King (6.52%), Köfteci Yusuf (5.43%), and Kahve Dünyası (5.43%). This indicates customers who visit Yesen Burger also frequent these other establishments.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Yesen Burger experiences peak traffic workload between 15:00 and 18:00, reaching a high of 62.32% at 17:00. Traffic is significantly lower during the early morning hours. The lowest traffic workload is between 6:00 and 9:00. This shows how workload fluctuates throughout the day.
Understanding consumer segments by gender and generation enables targeted marketing and product strategies, enhancing customer engagement and loyalty.
Women are overrepresented in Yesen Burger's customer base (Affinity Index 74%). The Gen Y segment also shows a high affinity (Affinity Index 171%). This highlights the segments with stronger engagement. Men are underrepresented with the affinity index 112%.