Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Yamaya is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Yamaya performance in the Japan and how they change over time
See what factors influence Yamaya performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Yamaya' competitors in the Japan
An analysis of Yamaya' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, reflecting its competitive strength and customer preference in the industry.
Yamaya, a Cafe & Restaurants brand in Japan, holds a leading market performance percentile of 99. This indicates a strong market standing relative to competitors. Peers in the same range include 葛西 彦酉, Kintan, Horumon Fudo, Neo Public Bar Kura Kura, NORTH tRunk(ノース トランク), and oro.
Customer satisfaction shows brand perception. Tracking changes helps maintain loyalty and address concerns, directly influencing business outcomes.
Yamaya's overall customer satisfaction is 78%, a decrease of 1.2 percentage points year-over-year. Satisfaction varies by region, with Hokkaido Prefecture at 86% (+5.7pp) and Kanagawa Prefecture at 84% (-4.2pp). The trend from April to June 2025 indicates a slight decline in satisfaction.
Average check measures customer spend per visit, directly impacting revenue. Monitoring its trend informs pricing and promotional effectiveness.
Yamaya's overall average check is 2.2K JPY, a 13% increase year-over-year. Regional average checks vary, with Osaka and Fukuoka Prefectures reporting 2.3K JPY. The average check trend shows fluctuations from April to June 2025, peaking in April and declining in June.
Outlet count indicates brand reach and market penetration. Tracking its distribution informs expansion strategy and regional market share.
Yamaya has multiple outlets across Japan. Osaka Prefecture leads with 5 outlets, followed by Kanagawa Prefecture with 3. Other prefectures have fewer outlets, reflecting a varied distribution strategy across the country.
Identifying key competitors reveals market dynamics. Analyzing cross-visitation informs strategies to attract and retain customers amidst rivalry.
Yamaya's customers also visit McDonald's, Gyoza no Ohsho, and Starbucks (6.98% cross-visitation each), followed by Sushiro (6.20%) and Yoshinoya (4.65%). This reveals the competitive landscape and shared customer base within the Cafe & Restaurants industry in Japan.
Traffic workload by hour highlights peak times. Understanding these patterns optimizes staffing and resource allocation for enhanced customer service.
Yamaya experiences peak traffic workload between 11:00 and 20:00, with the highest workload at 12:00 (74.35) and 13:00 (70.83). Traffic is minimal during nighttime hours (0:00-9:00), reflecting typical restaurant operational hours.
Consumer segments inform targeted marketing. Understanding gender and generation affinities refines messaging and improves campaign effectiveness.
Yamaya's customer base shows a slightly higher affinity for women (104 index) than men (97 index). Among generations, Gen X shows the highest affinity (225 index), followed by Gen Z (80 index) and Gen Y (52 index).