Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Waterstones is in the top 14% of brands
Sample of brands in the same percentile
See what factors influence Waterstones performance in the United Kingdom and how they change over time
See what factors influence Waterstones performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
An analysis of Waterstones' competitors in the United Kingdom
An analysis of Waterstones' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals Waterstones' competitive strength and customer preference in Cafe & Restaurants industry.
Waterstones' market performance is at the 86th percentile, indicating an average/above average market position. This reflects a solid market standing. Performance peers include Sea Shore Ice Creamery, Klais coffee shop & bistro, Yates - Printworks Manchester, Cafè Elmrow, Disrepute - Soho, and Menara Lounge.
Outlet distribution highlights Waterstones' physical presence. Analyzing the number of outlets informs geographic market penetration strategy.
Waterstones has 19 outlets in England, 2 in Scotland, and 2 in Wales. England has the largest store presence. This breakdown indicates Waterstones' stronger presence in England.
Understanding competitor visitation patterns reveals Waterstones' competitive landscape and common customer preferences.
McDonald's shows the highest cross-visitation (21.43%) among Waterstones customers, followed by JD Wetherspoon (14.29%). Royal George, Nomad Cafe & Deli, and Cold Bath Deli show 7.14% each. This indicates overlap in customer base and potential competitive factors.
Traffic workload by hour indicates Waterstones' peak hours. It helps optimize staffing and resource allocation for customer flow.
Peak traffic workload for Waterstones occurs between 12:00 and 14:00, reaching around 63%. Lowest traffic is between 0:00 and 8:00. Resource optimization is needed to manage this workload.
Analyzing consumer segments by gender and generation enables targeted marketing. Affinity insights refine positioning strategies.
Women have high affinity (115 Index), while men show a slightly lower affinity (90 Index). Gen Y and Gen Z exhibit strong affinity (112 and 115 Index), while Gen X has a lower affinity (79 Index). Marketing efforts should be tailored to each group's preferences.