Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wat-a-Burger is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wat-a-Burger performance in the India and how they change over time
See what factors influence Wat-a-Burger performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Wat-a-Burger' competitors in the India
An analysis of Wat-a-Burger' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wat-a-Burger holds a leading market performance at the 99th percentile in India's Cafe & Restaurants industry. This indicates a very strong competitive position. Peers within the same percentile include Roohe Turkish and Arab kitchen, Romeo and Juliet Cafe, MYSURU KITCHEN, S S Bakers, PEG BRO, and Erode Amman Mess.
Customer satisfaction reflects loyalty and brand perception, influencing repeat business and positive word-of-mouth.
Wat-a-Burger demonstrates high customer satisfaction with an overall CSAT of 91%, up 4.8 percentage points year-over-year. Delhi shows the highest CSAT at 96% with a 9.2pp increase. Bihar reports a decrease in satisfaction, down by 3pp, with CSAT at 81%. Fluctuations throughout the observed period from 83.02 to 97.09 indicate varied customer experiences month to month.
Average check reveals spending per customer, crucial for revenue analysis and pricing strategy optimization.
Wat-a-Burger's overall average check is 386.6 INR, a 12.7% decrease year-over-year. Delhi exhibits an average check of 431 INR, while Uttar Pradesh shows 388.9 INR. Dynamic average check values fluctuated between 362.5 INR and 409.09 INR from April to June 2025, revealing variable spending trends.
Outlet count indicates brand reach and expansion, influencing market penetration and accessibility.
Wat-a-Burger has a varied presence across India, with the highest number of outlets in Uttar Pradesh (12). Delhi has 6 outlets, while Bihar and Haryana each have 3. Several other states including Jharkhand, Kerala, Assam, Karnataka, Gujarat and Chandigarh each have fewer outlets. This distribution highlights key markets for Wat-a-Burger.
Competitor analysis reveals market rivalry and customer overlap, guiding strategic positioning and differentiation.
Wat-a-Burger's main competitors, based on customer cross-visitation, include Ajay's (16.67%), FOOD CASTLE (16.67%), The Best Food Corner (16.67%), Chennai Express (14.58%), and HanuRam Foods (14.58%). Understanding these overlaps helps Wat-a-Burger refine its offerings and marketing to maintain its customer base.
Understanding traffic patterns allows for optimal staffing, inventory management, and targeted promotions.
Traffic workload for Wat-a-Burger varies significantly throughout the day. It remains low in the early morning (5.45% at 6:00 AM) and peaks in the evening, especially between 5:00 PM and 8:00 PM (around 54%). The lowest workload is at 6 AM (5.45%). This data helps to optimize staffing and promotions based on peak hours.
Consumer segmentation enables targeted marketing by understanding the demographics, which enhances campaign relevance and ROI.
Wat-a-Burger's consumer base shows a higher affinity towards women (120) compared to men (94). The brand shows higher affinity towards Gen Y (125) compared to Gen Z (97). These affinity indices highlight key demographic segments for focused engagement strategies.