Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Vilka Lozhka is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Vilka Lozhka performance in the Russia and how they change over time
See what factors influence Vilka Lozhka performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Vilka Lozhka' competitors in the Russia
An analysis of Vilka Lozhka' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Vilka Lozhka's Market Performance is at the 99th percentile, making it a leading brand. This high percentile reflects a strong competitive position and indicates significant customer preference compared to its peers in Russia. Performance peers include Тюбетей, Gustogram, Lepi Testo, Chester, Моряк и Чайка, and Sushi Moji.
Customer Satisfaction (CSAT) shows customer loyalty and service quality, impacting brand perception, repeat visits, and overall business success.
Vilka Lozhka demonstrates strong customer satisfaction with an overall CSAT of 84%, up by 2.4 percentage points year-over-year. Siberian Federal District shows particularly high satisfaction (97%), up 7.2pp, while Ural Federal District CSAT is 83%, up 10.2pp. The CSAT dynamic fluctuates, peaking in June 2025.
Average Check reveals customer spending habits, influencing revenue forecasting, menu pricing strategies, and understanding customer value.
Average check data varies by region. Ural Federal District has an average check of 904.8 RUB, while the Siberian Federal District has 490.9 RUB. There's significant fluctuation month to month, ranging from approximately 563.64 to 950 RUB.
Number of Outlets shows brand reach and expansion, influencing market share, accessibility, and overall brand presence across different regions.
Vilka Lozhka's outlet distribution is concentrated in the Ural Federal District (23 outlets) and Siberian Federal District (16 outlets). Other regions have significantly fewer outlets: Far Eastern (3), Central (2), and Volga (1), indicating uneven regional penetration.
Identifying competitors through cross-visitation helps refine marketing strategies, understand consumer preferences, and capture a larger market share.
Burger King is a notable competitor, with 20% of Vilka Lozhka's customers also visiting it. Other competitors include "Veresk", Domashnyaya Kofeynya, Makkeroni, Stolovaya Nomer 1, and Kryuk, each with 10% cross-visitation, showing shared customer base.
Analyzing Traffic Workload by hours allows for optimized staffing, resource allocation, and targeted marketing during peak and off-peak hours.
Traffic workload peaks between 11 AM and 7 PM, with the highest workload around 1 PM. There's significantly lower traffic between midnight and 7 AM, suggesting off-peak hours. Resource allocation should align with these high-traffic periods.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies for maximizing engagement and brand affinity.
Women show high affinity. Gen Y shows high affinity. The data provides insights for tailoring campaigns.