Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Under Pizza is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Under Pizza performance in the Chile and how they change over time
See what factors influence Under Pizza performance in the Chile and how they change over time
Available by subscription
Available by subscription
An analysis of Under Pizza' competitors in the Chile
An analysis of Under Pizza' competitors in the Chile
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Under Pizza holds a leading market performance in Chile's Cafe & Restaurants industry, securing its position in the top 1%. This high percentile shows strong customer preference and competitive strength relative to peers like Brunetti Cafetería & Restaurant, Gorilas, Bombo Burger, Chipe Libre - Républica Independiente del Pisco, Sushi Valle Volcanes Restaurante, and Mamut, all positioned in the same leading range.
Customer satisfaction (CSAT) is crucial for understanding customer loyalty and identifying areas for service improvement. High CSAT scores often correlate with repeat business.
Under Pizza's overall CSAT in Chile is 54%, a decrease of 9.9 percentage points year-over-year. Valparaiso Region shows the highest CSAT at 65%, while Santiago Metropolitan Region is lower at 52%. The downward trend from April (56.82%) to June (48.73%) suggests a need to address customer concerns and improve service consistency to regain customer satisfaction levels.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer willingness to spend at the brand.
Under Pizza's overall average check is 11K CLP, a 14.7% increase year-over-year. Valparaiso Region has the highest average check at 11.9K CLP, with Coquimbo Region at 8.1K CLP. A consistent average check from April (11198.35 CLP) to June (11006.49 CLP) indicates stable pricing and customer spending habits during the observed period.
Number of outlets indicates brand's market presence and accessibility to customers, crucial for revenue generation and brand recognition.
Under Pizza has a total of 25 outlets in Chile, primarily concentrated in the Santiago Metropolitan Region (18 outlets), showing a dominant presence. The Valparaiso Region follows with 4 outlets. The distribution of outlets reveals Under Pizza's strategic focus on key metropolitan areas for market penetration and customer reach.
Understanding key competitors helps brands refine positioning and capture market share by analyzing customer preferences and competitive threats.
Under Pizza's top competitors, based on cross-visitation, are McDonald's (14.18%), Burger King (5.67%), Little Caesars Pizza (3.90%), KFC (3.55%), and Starbucks (3.55%). The high cross-visitation with McDonald's suggests a significant overlap in customer base. Strategies to differentiate and attract customers away from these competitors may enhance Under Pizza's market share.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet peak demand and enhance customer service.
Under Pizza experiences peak traffic between 18:00 and 21:00, with the highest workload at 20:00 (59.75%). Traffic is significantly lower in the morning and early afternoon. Strategic staffing and resource allocation during peak hours will improve service efficiency and customer satisfaction, addressing the high demand during evening hours.
Understanding consumer demographics allows for targeted marketing campaigns and product development to cater to specific customer preferences and needs.
Under Pizza's customer base shows a higher affinity for women (76% index) and men (118% index). Gen X consumers have high affinity index of 300%, while Gen Y consumers have an index of 55%. Tailoring marketing efforts to resonate with Gen X and men consumers, while addressing the preferences of the Gen Y segment, may optimize customer engagement and loyalty.