Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tsumugi is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Tsumugi performance in the Japan and how they change over time
See what factors influence Tsumugi performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Tsumugi' competitors in the Japan
An analysis of Tsumugi' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tsumugi, with a market performance percentile of 99, is a leading brand. This indicates a high market share and strong customer preference compared to its peers like Mawashizushi Katsu, THE BUFFET, フランス大衆食堂ブイヨン小石川, ゑびす 梅田店, Rainforest Cafe and Gaba.
Customer satisfaction (CSAT) reflects customer happiness. Higher CSAT scores often correlate with increased loyalty and positive word-of-mouth.
Tsumugi's overall CSAT is 79%, up by 8.9 percentage points year-over-year, indicating improved customer happiness. In Kanagawa Prefecture, CSAT is 74%, with a significant increase of 15.5 percentage points. The CSAT values changed from 78.83 in April to 80.37 in June.
Average check is the typical amount customers spend per visit. It impacts revenue. Increases can signal stronger customer spending or pricing success.
Tsumugi's overall average check is 1.9K JPY, a 9.2% increase year-over-year, suggesting customers are spending more. In Kanagawa Prefecture, the average check is 1.7K JPY. The average check values changed from 1924.24 JPY in April to 2000 JPY in June.
Number of outlets indicates brand reach and expansion. More locations can increase accessibility and market presence, driving brand awareness.
Tsumugi has a total of 7 outlets. 4 are located in Kanagawa Prefecture, and 1 each in Nagasaki, Saitama, and Osaka Prefectures, indicating a regional focus in Kanagawa.
Understanding competitors reveals customer preferences and market dynamics. Identifying shared customers helps refine marketing and retain loyalty.
Tsumugi's customers also frequently visit McDonald's (8.25%), 店 (7.22%), Starbucks (7.22%), Doutor (6.19%), and Royal Host (5.15%). This cross-visitation data highlights key competitors for Tsumugi.
Traffic workload reveals peak hours. This helps optimize staffing and resources to meet demand and enhance customer experience during busy periods.
Tsumugi's traffic workload peaks between 12:00 PM and 2:00 PM, reaching 62.63%. Traffic starts to pick up at 8:00 AM (7.73%) and decline after 6:00 PM, indicating lunchtime is the busiest period.
Consumer segment analysis informs targeted strategies. Understanding demographics like gender and generation optimizes marketing and positioning.
Tsumugi's customer base shows a high affinity towards women (117%) and Gen Z (181%). Gen X also shows high affinity (135%). Gen Y is under-indexed (63%), indicating lower representation in Tsumugi's customer base.