Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Trà Sữa Apaoma is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Trà Sữa Apaoma performance in the Vietnam and how they change over time
See what factors influence Trà Sữa Apaoma performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Trà Sữa Apaoma' competitors in the Vietnam
An analysis of Trà Sữa Apaoma' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Trà Sữa Apaoma's Market Performance is at the 96th percentile, indicating a leading position in Vietnam's Cafe & Restaurants industry. This means the brand outperforms 96% of its peers. Performance peers in the same percentile include Chao Ca, Hita Coffee, GÀ NƯỚNG CƠM LAM ĐÀ LẠT LỬA HỒNG, Burger King, TIỆM CƠM VIỆT NAM, and Quán bánh ướt lòng gà Hà Phương ( cô Lan cũ).
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, advocacy, and revenue. High CSAT is crucial for brand health and growth.
Trà Sữa Apaoma's overall CSAT is 80%, a 3.1 percentage point increase year-over-year, indicating improved customer happiness. An Giang Province shows 81% satisfaction with a 54 percentage point increase. Đồng Tháp Province shows 79% satisfaction with a decrease of 7.9 percentage points. The CSAT dynamic data indicates improvements throughout the period.
Outlet count indicates brand reach. More outlets often mean greater market presence, accessibility and revenue potential.
Trà Sữa Apaoma has 8 outlets in Đồng Tháp Province and 6 in An Giang Province. Đồng Tháp Province accounts for the highest number of outlets. This demonstrates brand presence across different geographical areas.
Competitor analysis reveals direct rivals and customer choices. It helps in strategic positioning and competitive advantage development.
The top competitors for Trà Sữa Apaoma based on customer cross-visitation are MrP Bingsu Tea (40%), KFC Mini Go Thanh Bình (20%), Nhà hàng Bên Sông (10%), Jollibee (10%), and Bánh Mì Hồng Ngọc (10%). This shows customer preference overlap.
Traffic workload by hour uncovers peak times and informs staffing, marketing, and resource allocation strategies for optimal service.
Trà Sữa Apaoma experiences peak traffic between 17:00 and 18:00 (5:00 PM - 6:00 PM), with 55.12% workload. Traffic starts increasing at 6:00 AM, peaks in the afternoon, and declines after 21:00 (9:00 PM). No data available from 22:00 to 05:00.
Understanding consumer segments by gender and generation informs targeted marketing, product development, and positioning strategies.
Men are over-represented, with an affinity index of 165, Gen Y (Millennials) also demonstrates high affinity, with an index of 200. This suggests these groups have higher-than-average engagement with Trà Sữa Apaoma. Note, these are affinity indexes, not percentages.