Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Tokugawa is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Tokugawa performance in the Japan and how they change over time
See what factors influence Tokugawa performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Tokugawa' competitors in the Japan
An analysis of Tokugawa' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's competitive strength and customer preference within the Cafe & Restaurants industry, impacting strategic decisions.
Tokugawa's Market Performance is at the 98th percentile, which positions it as a leading brand in the Cafe & Restaurants industry in Japan. This high percentile indicates a strong market presence and customer preference compared to its peers. Performance peers in the same range include SHOZO, Yakiniku Tsuruhashi, Shinjuku Yakiniku Horumon Inoue 2nd Branch, Katsumasa, Kushiya Yokocho, and クオッカキッチン.
Customer Satisfaction (CSAT) is crucial for brand loyalty and growth, reflecting customer perception and driving improvements in service and product quality.
Tokugawa's overall Customer Satisfaction is 69%, a 5 percentage point increase year-over-year. In Hiroshima Prefecture, CSAT is 67%, with a slight decrease of 0.5 percentage points. The CSAT dynamic data shows fluctuating customer satisfaction from April to June 2025, with a high in June, indicating a period of improvement.
Average Check is key for revenue analysis, influencing pricing strategies and understanding customer spending habits in Cafe & Restaurants.
Tokugawa's overall Average Check is 2K JPY, up by 10.1% year-over-year. In Hiroshima Prefecture, the Average Check is also 2K JPY with no growth. The dynamic data shows the average check fluctuating between approximately 1766.67 JPY and 1928.57 JPY between April and June 2025.
Outlet number signifies market reach, indicating business expansion and brand penetration within the Cafe & Restaurants industry.
Tokugawa has 10 outlets in Hiroshima Prefecture and 1 outlet in Ehime Prefecture. The distribution of outlets highlights a stronger presence in Hiroshima compared to Ehime, which may reflect strategic market focus.
Competitor analysis informs strategic positioning, helping brands identify key rivals and understand customer choices in Cafe & Restaurants.
Top competitors for Tokugawa based on customer cross-visitation include 店 and Starbucks (8.93%), followed by Sukiya, Osaka Ohsho, and Marugame Seimen (7.14%). This indicates that customers who visit Tokugawa also frequently visit these brands.
Traffic workload insights optimize staffing, enhancing customer experience and operational efficiency during peak and off-peak hours for Cafe & Restaurants.
Tokugawa's peak traffic workload occurs between 12:00 and 20:00, with the highest volume around 12:00. Traffic is minimal between 0:00 and 10:00. This data can inform staffing and resource allocation strategies.
Understanding consumer segments enables targeted marketing, improving engagement and resonance with diverse audiences for Cafe & Restaurants.
Women are overrepresented with an affinity index of 78 (delta -15.48), while men are heavily overrepresented with an index of 113 (delta 8.97). Gen X is significantly overrepresented (243%, delta 100), whereas Gen Y is also overrepresented but to a lesser degree (76%, delta -17.14).