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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
TO THE HERBS is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence TO THE HERBS performance in the Japan and how they change over time
See what factors influence TO THE HERBS performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of TO THE HERBS' competitors in the Japan
An analysis of TO THE HERBS' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand strength, reflecting customer preference and competitive edge within the Cafe & Restaurants industry.
TO THE HERBS holds a leading market position in Japan's Cafe & Restaurants sector, ranking in the top 2% with a percentile of 98. This indicates a substantial share of foot traffic and strong customer preference. Competitors such as MONSTER, 旨い魚とレモンサワー トロ匠 川崎店, Yakitori Center, Rōshōki, Il Chianti, and すし貴 also share this leading position.
Customer satisfaction (CSAT) reflects loyalty. Monitoring CSAT helps to improve offerings and build lasting customer relationships.
TO THE HERBS shows strong customer satisfaction, with an overall CSAT score of 72%, a 3.3 percentage point increase year-over-year. Osaka Prefecture shows high satisfaction at 83%, with a growth of 23.3pp, while Hyogo Prefecture reports 50% satisfaction with 13.6pp growth. The CSAT dynamic data shows fluctuations between April and June 2025.
Outlet count shows brand reach and access. Tracking this aids geographic strategy and market expansion planning.
TO THE HERBS has one outlet each in Saitama Prefecture, Hyogo Prefecture, Osaka Prefecture, and Aichi Prefecture. The brand maintains a consistent presence across these locations.
Competitive insights reveal rivals and customer preferences, aiding in differentiation and strategic positioning.
Customers of TO THE HERBS also frequently visit McDonald's (12.96%), Doutor (9.26%), Gonpachi (9.26%), Starbucks (9.26%), and Komeda's Coffee (9.26%). These are key competitors that share a customer base with TO THE HERBS.
Traffic workload measures peak hours, guiding staffing and resource allocation for improved service and customer experience.
TO THE HERBS experiences peak traffic workload between 11 AM and 8 PM, with the highest activity at 1 PM (72.73%). Traffic is minimal during early morning hours, with no traffic between midnight and 7 AM.
Understanding consumer segments informs targeted marketing. Tailoring strategies to segments optimizes engagement and ROI.
Women represent 88% of TO THE HERBS' consumers with the affinity index. Men represent 107% of consumers. Gen X represents 135% of the customer base, and Gen Z shows high affinity with 482%. These metrics show increased activity for Gen Z.