Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Melting Pot is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence The Melting Pot performance in the India and how they change over time
See what factors influence The Melting Pot performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of The Melting Pot' competitors in the India
An analysis of The Melting Pot' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects the brand’s share of customer traffic, revealing competitive strength and customer preference in the industry.
The Melting Pot holds the 98th percentile, indicating a leading market performance. This means the brand outperforms 98% of competitors, showing strong customer preference. Performance peers in the same range include Cafe Arabia, Astoria Veg Restaurant @ Hotel Astoria, Fateh Collection, Manas Satara Family Resto & Lounge Surur, Toni Daa Dhaba, and Yaaran Da Adda.
Customer satisfaction (CSAT) indicates loyalty and service quality, influencing brand reputation and repeat business, reflecting overall customer perception.
The Melting Pot's overall CSAT is 77%, a decrease of 11.6 percentage points year-over-year. Tamil Nadu shows high satisfaction at 94%, while West Bengal is significantly lower at 58%. The trend shows CSAT increasing from 52.94% in April 2025 to 86.15% by June 2025, indicating a positive trajectory but requiring attention to the decline in overall CSAT.
Average check (Avg Check) reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing power at each location.
The Melting Pot's overall average check is 766.7 INR, a decrease of 17.6% year-over-year. West Bengal's average check is 570.6 INR. The trend shows considerable average check changes throughout the observed period.
Number of outlets indicates brand presence and expansion, directly impacting market reach and revenue potential across different states.
The Melting Pot has a total of 9 outlets across India. Goa has the highest number of outlets with 2, while Maharashtra, Madhya Pradesh, West Bengal, Tamil Nadu, Manipur, Telangana and Rajasthan each have 1 outlet. The distribution reflects varied market penetration across different states.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting opportunities for differentiation.
The top competitors for The Melting Pot, based on customer cross-visitation, are Annapoorna Mithai (40.26%), House Of Paneer - Veg Multicuisine Restaurant (3.90%), Korean Club by Audrey's (3.90%), Domino's Pizza (2.60%), and Raaha Restaurant & Grill (2.60%). Annapoorna Mithai is a significant competitor, while others have considerably lower cross-visitation rates.
Traffic workload analysis reveals peak hours, enabling optimized staffing and resource allocation to meet customer demand effectively.
The highest traffic workload for The Melting Pot occurs between 6 PM and 8 PM, peaking at 56.68% at 7 PM. The lowest traffic is observed between midnight and 6 AM. This data enables optimized staffing and resource allocation to meet customer demand during peak hours.
Consumer segmentation informs targeted marketing, tailoring strategies to resonate with specific demographics and enhancing engagement and conversion rates.
Women show high affinity (169%) towards The Melting Pot, while men are relatively under-indexed (80%). Gen Z shows an extremely high affinity (315%), followed by Gen Y (93%). Gen X is under-indexed (42%), suggesting specific marketing approaches may be needed to engage this segment.