Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Melting Pot is in the top 20% of brands
Sample of brands in the same percentile
See what factors influence The Melting Pot performance in the France and how they change over time
See what factors influence The Melting Pot performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of The Melting Pot' competitors in the France
An analysis of The Melting Pot' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
The Melting Pot's market performance is at the 80th percentile, indicating an average/above average position. This means it attracts more customers than most competitors. Performance peers include Chalet 4810, Restaurant le Presbytère, Restaurant Katmandou - Les Saveurs de l'Himalaya, Le Panda d'Or, Les Rives du Doubs, and Twenty Beer & Food, all within the same range.
Customer satisfaction (CSAT) reflects how happy customers are, influencing loyalty and repeat business in the competitive cafe & restaurants sector.
The overall customer satisfaction for The Melting Pot is 53%, with a decrease of 29.3 percentage points year-over-year. This decline suggests potential issues need addressing to improve customer experience and maintain competitiveness in France. Metropolitan France reflects the same satisfaction value.
Outlet count reflects brand reach and market penetration, crucial for assessing growth and competitive positioning in the cafe & restaurants industry.
The Melting Pot has 2 outlets in Metropolitan France and 1 in Martinique. The total number of outlets is 3 in France. The distribution of outlets shows where the brand has established its presence.
Identifying key competitors helps refine strategies by understanding customer choices and competitive landscape within cafe & restaurants.
Customers of The Melting Pot also frequently visit Chez Marguerite, La Cantine Provençale, Burger King, Casa Gi, and La Bell'Etoile. Each of these brands shares approximately 20% of The Melting Pot's customer base, indicating shared customer preferences.
Analyzing traffic workload helps optimize staffing and resource allocation during peak hours, improving service efficiency.
The highest traffic workload for The Melting Pot occurs between 18:00 (6 PM) and 22:00 (10 PM), peaking at 60.07% around 20:00 (8 PM). This indicates the busiest hours, essential for staffing and service optimization.
Understanding consumer segments allows targeted marketing, improving relevance and effectiveness of campaigns within cafe & restaurants.
Women show a high affinity (78%) for The Melting Pot. Men are over-represented (120%) compared to the average consumer. Gen Y shows a very strong affinity (196%), suggesting targeted engagement strategies should be implemented for this group.