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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Burger Company is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Burger Company performance in the India and how they change over time
See what factors influence The Burger Company performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of The Burger Company' competitors in the India
An analysis of The Burger Company' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference within the competitive Cafe & Restaurants industry in India.
The Burger Company is a leading brand, securing a top 1% market performance. This shows a strong competitive edge. Performance peers in a similar range include all listed brands like THE OVEN LAKESIDE.
Customer satisfaction (CSAT) is vital, reflecting customer loyalty and directly impacting brand reputation and revenue growth.
Overall CSAT for The Burger Company is 65%, a decrease of 19.3pp year-over-year. Maharashtra shows the highest CSAT at 100% with positive growth, while Haryana is the lowest at 65%, demonstrating the varying satisfaction across states.
Average check indicates customer spending per visit, influencing overall revenue and profitability for The Burger Company.
The overall average check for The Burger Company is INR 408.3, a 9.3% increase year-over-year. Uttar Pradesh leads with INR 426.4, indicating higher spending per customer in that state.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility across regions.
The Burger Company has the most outlets in Uttar Pradesh (15), indicating a strong presence there. Haryana, Delhi and Rajastan has 7 and 6 outlets. This demonstrates varied distribution across Indian states.
Competitor analysis identifies key rivals, informing strategies to enhance market share and differentiate The Burger Company.
McDonald's (7.04%) and Domino's Pizza (6.34%) are top competitors, based on cross-visitation data. Hangout Cafe Madhyamgram (4.93%), Pizza Hut (4.23%) and GRILL HUB (3.52%) also compete for Burger Company's customers.
Traffic workload by hour identifies peak times, enabling efficient staffing and resource allocation to meet customer demand effectively.
Peak traffic for The Burger Company occurs between 17:00 and 21:00, peaking at 19:00 (62.68%), indicating optimal hours for promotions and staffing to maximize customer satisfaction.
Understanding consumer segments enables targeted marketing, aligning products and messages with specific demographic preferences for increased engagement.
Women exhibit a affinity for The Burger Company. Gen Y (110%) and Gen Z (128%) demonstrate higher affinity, while Gen X (59%) show less affinity than the average consumer, informing targeted marketing strategies.