Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
TASMAC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence TASMAC performance in the India and how they change over time
See what factors influence TASMAC performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of TASMAC' competitors in the India
An analysis of TASMAC' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
TASMAC's market performance is at the 99th percentile, which positions it as a leading brand. It indicates that TASMAC captures a substantial portion of customer traffic within the Cafe & Restaurants industry. TASMAC outperforms peers like Amruth Gobi Centre (Original), Dine In The Clouds - Ahmedabad, Cafe Madras®️, The Groundbaking Co., Coffee Confessions and The RoyalChitran in this segment.
Average check reveals customer spending habits, reflecting pricing strategy effectiveness and customer perception of value.
TASMAC's average check is 715.2 INR, an increase of 17.2% year-over-year. This suggests customers are spending more per visit. In Tamil Nadu, the average check is also 715.2 INR with no change in growth value, aligning with overall trends. The trend shows an increase from April to May but a decrease in June.
Outlet count indicates market reach and expansion, reflecting brand growth and accessibility to customers.
TASMAC has 494 outlets in Tamil Nadu and 1 in Kerala. The distribution is heavily concentrated in Tamil Nadu. This shows primary market presence and minimal expansion into other regions. It highlights the brand's strong presence in Tamil Nadu.
Identifying key competitors and cross-visitation patterns is essential for strategic positioning and competitive advantage.
TASMAC's top competitors based on customer cross-visitation are Adyar Ananda Bhavan - A2B (5.52%), Dindigul Thalappakatti Restaurant (3.57%), Saravana Bhavan (3.25%), Sree Annapoorna (2.92%), and KFC (2.60%). This shows that TASMAC customers also frequent these similar brands. Understanding customer preferences between these brands can inform strategy.
Traffic workload analysis helps optimize staffing, resource allocation, and promotional activities based on peak hours.
TASMAC experiences peak traffic between 12:00 and 21:00, with the highest workload around 17:00-20:00. The lowest traffic workload is between 0:00 and 8:00. This indicates TASMAC is busiest during evening hours and workload is minimal in the early morning.
Analyzing consumer segments informs targeted marketing and positioning strategies to enhance engagement and customer acquisition.
TASMAC's consumer base shows a higher affinity among men (Index 116) than women (Index 47). Gen X (Index 172) shows the highest affinity, while Gen Y (Index 84) and Gen Z (Index 69) are under-indexed. These affinity indexes provides insights into the relative representation of segments, without assuming the segment’s absolute size.