Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
SusieCakes is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence SusieCakes performance in the United States and how they change over time
See what factors influence SusieCakes performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of SusieCakes' competitors in the United States
An analysis of SusieCakes' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
SusieCakes, with a market performance percentile of 98, is a leading brand, placing it in the top 2% within the Cafe & Restaurants industry in the United States. This indicates a strong market position relative to its peers such as Unforked, Milk & Honey Gulch, Rosie's Mexican Cantina, St. Paul Fish Company, Osaka Japanese Restaurant Hamburg, and Massey's Pizza.
Customer satisfaction reflects brand perception, influencing loyalty, repurchase rates, and positive word-of-mouth, all crucial for sustained growth.
SusieCakes' overall customer satisfaction is at 80%, a 5.6 percentage point increase year-over-year. Tennessee shows exceptional satisfaction at 99%, while Texas and California have scores of 75% and 73% respectively, indicating areas for potential improvement. CSAT has fluctuated between 77.58% and 86.67% over the past three months.
Average check reflects customer spending habits, influencing revenue. Monitoring changes helps optimize pricing and identify upselling opportunities.
SusieCakes' overall average check is $17.90, a 2.8% decrease year-over-year. California has the highest average check at $22.40, followed by Texas at $20.60, and Tennessee at $11.70. Average check values have varied between $15.67 and $23.85 over the past three months, suggesting potential variability in customer spending.
Outlet count signifies brand reach and market presence, a key factor in accessibility and overall brand visibility.
SusieCakes has 17 outlets in California, 4 in Texas, and 1 in Tennessee. The distribution of outlets indicates a stronger presence in California, suggesting a focused market strategy.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for differentiation and strategic positioning.
SusieCakes' customers also frequently visit Chopt Creative Salad Co., The Coffee Bean & Tea Leaf, and CAVA (all at 5.66% cross visitation), followed by The Finch and Waffle House (both at 3.77%). This cross-visitation data suggests shared customer preferences and potential competitive overlap.
Traffic workload patterns uncover peak hours, guiding staffing, resource allocation, and promotion timing for operational efficiency.
SusieCakes experiences peak traffic between 12 PM and 5 PM, with the highest workload around 12 PM (63.18%). Traffic is minimal before 10 AM and after 7 PM, indicating specific operating hours and customer behavior patterns.
Understanding consumer segments enables tailored marketing, enhancing engagement and brand relevance by aligning with specific demographics.
SusieCakes shows a high affinity with women (136 index), and affinity for Gen Y (140 index) and Gen Z (146 index) consumers. Men are under-indexed (69 index), as are Gen X (55 index). This indicates that current marketing and brand positioning resonate more strongly with women and younger generations.