Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the Netherlands and how they change over time
See what factors influence Subway performance in the Netherlands and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Netherlands
An analysis of Subway' competitors in the Netherlands
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, a key indicator of competitive strength and customer preference.
Subway in the Netherlands is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence and high customer preference compared to competitors like Bagels & Beans, Vapiano, Kwalitaria, De Pizzabakkers, Dutch Pancake Masters and MOAK Pancakes.
Customer satisfaction reflects brand perception, impacting loyalty and repeat business, crucial for sustainable growth.
Subway's customer satisfaction in the Netherlands is 57%, a decrease of 1.2 percentage points year-over-year. The CSAT in the Netherlands region is 56%, with a decrease of 1.8 percentage points. While positive, the decrease suggests potential areas for improvement in customer experience.
Average check size indicates spending per visit, reflecting menu pricing, customer purchasing habits, and revenue potential.
The average check for Subway in the Netherlands is 14.2 EUR, showing an increase of 3.4% compared to the previous year. This suggests customers are spending slightly more per visit, potentially driven by menu updates or increased order sizes.
Outlet count signals market reach and brand accessibility, directly influencing revenue generation and brand visibility.
Subway has 168 outlets in the Netherlands, dominating its presence. Additionally, there are 6 outlets in Aruba, 6 in Curacao, and 4 in Sint Maarten. The high number of outlets in the Netherlands provides a substantial foundation for revenue.
Competitor analysis helps identify direct rivals and understand customer preferences, informing strategic positioning and marketing.
McDonald's is a top competitor for Subway in the Netherlands with a cross visitation rate of 23.12%. Other key competitors include KFC (8.33%), Burger King (8.06%), Domino's Pizza (4.57%), and Starbucks (3.23%). This indicates a significant overlap in customer base, especially with McDonald's.
Traffic workload insights reveal peak hours and customer flow, enabling efficient staffing and resource allocation.
Subway experiences peak traffic in the Netherlands between 12:00 PM and 2:00 PM, with the highest workload at 63.42% around 1:00 PM. Traffic significantly increases starting at 9:00 AM, highlighting breakfast and lunch hours as key drivers of activity. The lowest traffic happens during night hours.
Understanding consumer segments allows for tailored marketing, optimizing engagement and brand resonance with target demographics.
Subway's consumer base shows high affinity with women(80%), while men are over-indexed (111%). Among generations, Gen Y (127%) and Gen Z (128%) are strongly over-represented, while Gen X (80%) shows lower affinity. Marketing can focus on the preferences of these groups.