Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Steers is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Steers performance in the Zambia and how they change over time
See what factors influence Steers performance in the Zambia and how they change over time
Available by subscription
Available by subscription
An analysis of Steers' competitors in the Zambia
An analysis of Steers' competitors in the Zambia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the cafe & restaurant industry.
Steers, with a market performance percentile of 99, is a leading brand. This places Steers in the top 1% of brands, indicating a very strong market presence and customer preference relative to peers like Debonairs Pizza, Hungry Lion, Nawab's Kitchen, Nando's, Fox & hound makeni mall and La Piazzetta, who are in the same percentile range.
Customer satisfaction reflects loyalty, influencing repeat business and brand perception. High CSAT scores often correlate with increased revenue and positive word-of-mouth.
Steers boasts a 94% customer satisfaction, a 4.8 percentage point increase year-over-year. Copperbelt Province shows 100% satisfaction with an 8.6pp increase, while Lusaka Province has 89% satisfaction, down by 1.3pp. Overall customer satisfaction is trending upwards.
Outlet count indicates brand reach and market penetration. Expanding strategically boosts visibility and accessibility, driving revenue growth and brand recognition.
Steers has 5 outlets in Lusaka Province, 2 in Copperbelt Province, 2 in Central Province and 1 in Southern Province. Lusaka Province has the highest concentration of Steers outlets, indicating a strong presence in this region.
Analyzing competitors highlights market dynamics and customer preferences. Understanding cross-visitation patterns informs strategies to enhance Steers' competitive edge.
Debonairs Pizza is the top competitor, with 37.84% of Steers' customers also visiting. Hungry Lion follows at 16.22%, then Pizza Inn at 10.81%, Nando's at 8.11%, and Sunset Garderns at 2.70%. This suggests a considerable overlap in customer base with Debonairs Pizza.
Understanding peak hours helps optimize staffing and resource allocation. Efficiently managing traffic flow enhances customer experience and maximizes revenue potential.
Traffic workload peaks between 10:00 and 20:00, with the highest workload at 17:00 to 19:00. There is significantly less traffic before 7:00 and after 21:00. Steers should optimize staffing and resources to match the peak demand times.
Understanding consumer segments helps in targeted marketing. Gender and generation affinity reveals who is most interested in the brand, enabling effective strategies.
Women over-index at 65 compared to Men (115). Gen Y shows very high affinity (187). These insights enable precise campaign targeting and tailored product offerings for Steers.