Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Starbucks is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Starbucks performance in the Oman and how they change over time
See what factors influence Starbucks performance in the Oman and how they change over time
Available by subscription
Available by subscription
An analysis of Starbucks' competitors in the Oman
An analysis of Starbucks' competitors in the Oman
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand strength, showing its competitive stance and customer preference in the cafe industry.
Starbucks in Oman holds a leading market performance at the 98th percentile, placing it in the top 2% of brands. This indicates a strong market presence and high customer preference compared to its peers like TEA TIME, Rydan Restaurant, مطعم عيال الفريج للمأكولات الكويتية والمشويات, Coya, Hyderabadi Dainty, and Fattayer Express فطاير اكسبرس, which are within the same range.
Customer satisfaction (CSAT) reflects brand perception. Higher scores boost loyalty, while declines signal service or product concerns.
Starbucks in Oman demonstrates high customer satisfaction, with an overall CSAT of 97%. However, a slight decrease of 0.3 percentage points year-over-year suggests a need to monitor and address potential areas of service improvement. Muscat Governorate shows a CSAT of 97% with a decrease of 0.5 percentage points.
Average check reflects customer spending habits and pricing strategy effectiveness, directly impacting revenue per transaction.
The average check for Starbucks in Oman is 2.50 OMR, showing a significant decrease of 38.8% year-over-year. This indicates customers are spending less per visit. In Muscat Governorate, the average check is 2.40 OMR. The brand needs to investigate potential causes, like menu changes or economic factors, to stabilize revenue.
Outlet count indicates brand reach and expansion strategy. More outlets mean wider accessibility and potential market penetration.
Starbucks has 15 outlets in Oman. Muscat Governorate dominates with 14 outlets, representing a strong concentration in the capital region. Al Batinah South Governorate has 1 outlet, showing a limited presence in other areas.
Competitor analysis reveals direct rivals and shared customer base, informing competitive strategies and differentiation efforts.
Starbucks in Oman sees Italian Barrista Cafe ايطاليا باريستا كافيه as a significant competitor with a cross-visitation rate of 16.28%. McDonald's, SKY LINE RESTAURANT AND LOUNGE, MADO CAFE and Italiano Pizzeria & Pasta follow with a cross-visitation rate of 9.30%. This highlights key brands attracting overlapping customer segments.
Traffic workload distribution reveals peak hours, aiding staffing and resource allocation for optimal customer service.
Starbucks in Oman experiences peak traffic between 6 PM and 10 PM (hod 18-22), with workload reaching up to 63.20%. The lowest traffic is observed between 1 AM and 5 AM (hod 1-5), highlighting the need for optimized staffing and operations during peak and off-peak hours.
Understanding consumer segments enables targeted marketing. Tailoring messages to gender and generation enhances engagement and ROI.
Starbucks in Oman shows high affinity with Women (117 index) and Gen X (153 index). Men (95 index) are slightly under-indexed. Gen Y is represented with an affinity index of 104. Marketing efforts should be aligned to the preferences of Women and Gen X.